Blog Posts To Help Marketing Of Hypnosis Products
Well I have been for my half hour walk and thought through today’s blog listening to a podcast.
I finished my blog yesterday with brief comment about writing your blog to one person. Copy write training is also always talking about this talking to a specific person BUT…
I Find This Hard to do With Hypnosis Products.
Let me explain
If you look around this website you will see that I deal with self-hypnosis audios and videos. I have an online store called Hypnosis For Download. I also have a hypnosis for streaming membership full of all of the audios and videos.
My main interest is a new membership website which is my main focus. The membership site offers training, scientifically researched techniques and so on by Adam Eason author of a book ‘The Science Of Self-Hypnosis’
How DO we get to Promote Hypnosis Products
How to market and identify people when THEY are ready is the conundrum. I can’t make a landing page for every situation and write copy that will meet all of the needs of the shopper.
In fact my marketing approach is to leave the hypnosis for download website in place with well over 200 products.
So it is like having 200 landing pages.
The shop is a lead magnet.
This morning there was a person who had bought a product for Insomnia.
I will in fact offer her more than she thought.
I will give her access to a three day use of our Hypnosis For Streaming membership resource, so she can see the scientific research, education and demystifying resources audios and videos.
Into our funnel she goes to educate and help.
A VIP – as she has bought already.
I want to offer her valuable service which enhances her original purchase.
That is Fine BUT…
Most people would not start at the store though or even think of hypnosis necessarily as a solution.
Take This Example About Raynauds
This is really crying out for a blog post to be written about it – the important thing to offer at the bottom of the blog would be a free copy of melt stress and also three day access to our membership website…
Now I was listening to a radio programme this morning where a lady was talking about having Raynouds Disease.
In fact far from talking – she was describing the pain in a very emotional heartfelt way and was describing how hard it was to button up her coat or get her gloves on.
Now she is not alone, there are 10 million sufferers in the UK – I have just looked on the NHS (our health service in the UK)
Raynaud’s phenomenon is common and doesn’t usually cause any severe problems. … Raynaud’s affects your blood circulation. When you’re cold, anxious or stressed, your fingers and toes may change colour.
Now the lady on the radio was saying that her Raynauds flared up and was worse when she felt stressed or anxious.
What am I thinking when I hear stories like this? I just wanted to send her Melt Stress – one of our audios.
Now I could really tell that story in a lot of detail and hopefully include an audio recording from the programme where she is describing the pain
People Come To Hypnosis in a Variety of Ways.
Adam Eason – the Hypnotherapist I have been working with developing his College of Hypnosis business became a hypnotherapist because he found hypnosis to be a cure for his psoriasis.
All other medications and treatments had failed and he was desperate for a solution. Adam was shocked when he followed a recommendation to go to a hypnotherapist and that the hypnosis worked within a few days. On from there to where he is today a leading authority and author on the subject.
I Wish I Had Learned All About Hypnosis While I Was Nursing
Before I met Adam in 2005 – I had no idea about the hypnosis, cognitive behavioural therapy, NLP and other talk therapies.
As I worked alongside Adam filming his courses and producing his audios and videos I took it all on board.
Not in an academic way – NO – I USED the self-hypnosis audios and techniques.
For instance: I used to sweat profusely before speaking publicly and now that is a thing of the past. Now this was a real problem as I was often teaching in a Nursing School. In the Middle East I used to wear a jacket simply because i wanted to hide my perspiration. That looked weird in that climate. But there you go – what we will do to overcome something that was just a mental issue. Since hypnosis therapy – that has gone – a thing of the past.
I used “Think Yourself Thin” to get my fat belly in check. The stories I could tell you about my weight. Sounds like another blog to me leave it there today..
What Are Potential Customers Perceptions Of Hypnosis
The point I am struggling to make is that everybody is in a different place all of the time and with different perceptions about hypnosis.
In fact there is an education necessary in so many potential clients.
I know a lot of Hypnotherapists who have been well trained – But they have to win confidence to get going.
We will explore the perceptions and oh YES the misconceptions of mental therapies another day.
I am Going to Let You Into a Secret.
The best people to provide that education are other users.
But my main target are happy customers and hypnosis users who want to become affiliates. They can tell the true worth of these mind therapies.
Something Different Tomorrow
We will have a bit more fun tomorrow. With something off of the wall. Why not!
I don’t know what at the moment but I will decide in my 30 minute walk in the morning.
Affiliates- Know Your Product
I want to repeat that ‘Affiliates Know Your Product’ AND I have a story to tell to illustrate this.
The reason I am writing this blog is because I had an e-mail (from somebody I know quite well – but I will keep his identity secret) He was replying to a message I had sent out about our new affiliate programme for a Hypnosis For Streaming membership website.
Here is the message I received.
Message from Mr X
Could I just clarify my understanding of your email? It seems to be that you are now moving to a model where you charge people to be affiliates? Have I read correctly? If I have understood correctly, I’m out and I would be grateful for an early reply so i can remove my current links. It would be a shame as I know and like Adam’s products but (again, if I have understood correctly) I think it is absolutely wrong to charge people for being an affiliate.
Oh dear – as a marketer I had totally failed to get across my message AND the value I was offering. Furthermore I was losing somebody who was the very best person to promote the membership – somebody who already has a lot of knowledge about self-hypnosis.
Let me make it clear – there is no charge for being an affiliate. The charge is for the membership area to get to know more about what they are promoting..
Affiliates are the people I want to send money to.
For some time I have been wanting to bring affiliates in to promote our online audios and videos. In fact early last year I set up an affiliate programme and my main focus then was to try to get hypnotherapists on board as I knew that they would relate to the products. However – the results were poor. I got over 100 affiliates but only a small number made any money.
What was worse is that I checked and the majority of affiliates had not actually even bought anything from the Hypnosis for Download store.
They did not know the products they were promoting!!
You can actually see the issue when you look at this word cloud.
The point you will quickly appreciate when you are an affiliate is that you a promoting a product with a lot of help for a large range of issues. Getting inside the membership area you will soon see that the needs of different members will vary.
No two members will use the contents in the same way.
How could individual affiliates promote specific products as the individual needs varied.
How could I offer the products in a different way so that individuals could find the right combination of audio hypnosis sessions to suit their needs?
Yes I had questions about all of these things.
SO I WANTED HELP – AND I GOT IT
So I joined an Internet Marketing website to learn more about how to attract affiliates AND help them make money.
To find out more about NAMS Internet Marketing you get the products on the right hand side of this blog.
I learned something very quickly. This marketing membership was full of content – some that interested me and some that didn’t. A library of content for me to select what I wanted AND I had access to it all.
It is a bit like one of those TV memberships such as Netflix, who have 1000s of films etc which you join just to get what you want.
NAMS had an affiliate programme only available for members.
So what did I do? It was great and really wanted to promote the membership – and I still do.
I used my affiliate link and got some members on board so that my 47$ USD monthly fee was covered. – AND of course why should that stop there.
What a great model. I wanted to promote the membership because I was a member and I KNOW THE PRODUCT.
This is THE KEY
The individual components were varied and I would find it hard to pick on specific content.
NO NEED – I could promote the NAMS membership which I knew would contain marketing training in so many specific areas.
So This has Become My New Approach.
- Set up Hypnosis For Streaming Membership
- Exclusive Affiliate For the Membership Website
- Further training to make money
HYPNOSIS FOR STREAMING MEMBERSHIP
- Membership Secure password controlled personal access website
- Amazing value – all of the products on HypnosisForDownload.com available
- Massive programmes – such as ‘Science of Self-Hypnosis’ and ’21 Days of Self-Hypnosis’ and ‘Hypnosis For Running’ all available.
- Well over 250 hypnosis sessions available.
- Total personal choice of what to use.
- No embarrassment purchasing specific self-hypnosis sessions eg Overcoming Addictions or Sexual issues
- More products being added monthly
- Monthly 10$ USD which means affiliates will get 5$ USD each month for each member they refer.
- You will know your product and will be able to talk about in blogs, promote with confidence, and have success getting new members
- An affiliate link will be available for all members
- An affiliate will be earning enough to cover membership after 2 members referred
- Will be able to promote individual items at hypnosisfordownload.com
- The affiliate programme will not be available outside the membership area
- Affiliates will have access to any session when writing blogs etc.
- 50% Commission when starting
- Commissions rise to 70% when you have over 10 referred members.
- There will be promotional offers available – such as:
- give affiliates links so that they can offer a weeks free access
- There is great training out there at NAMS who have a similar model
- Membership can be free at NAMS with just two members on board.
- So much more to tell you about another day.
What About Mr X
Well I hope the above will help Mr X understand what I am trying to do. Of course I will be writing to him personally. Mr X has trained with Adam so he does know the products quite well.
What I hope Mr X hopefully will also realise the same as me – is that Marketing is not easy. You have to get over your message clearly or there will be misconceptions.
Promoting the Membership
It is the membership and how it works as a teaching center and a library of self-hypnosis content. I want to get members on board who will see the value and will then be able to point out – that whatever your behaviours, addictions, phobias etc that there are skills to be learned self-hypnosis sessions that will help.
I just don’t want Affiliates wasting their time signing up to promote products and take no action. No use to them and none for me – LOSE – LOSE
However – there is no need to become an affiliate and what we have on offer is a good reason to belong – FULL STOP.
I hope for quite the opposite.
I want people to join as members and quickly realise that the contents could be used by people with mental health issues through to people wanting success in running, business etc. It is enthused members that will be able to refer others with a simple affiliate link. Two members on board and their membership cost is covered. After that the income – ongoing because it is recurring income.
There is no charge for the affiliate programme – the payment is for the huge content areas. I want affiliates to realise and point out the value. I am trying to give affiliates the tools they need. The knowledge of subject and to be able to promote with confidence as they know the product is good. Each referral you make who becomes a member is a WIN for you and a WIN for me.
Know Your Product and you will want others to join with all of the same advantages as you have. You will also be able to use the listing above of benefits for you to promote the same offer to your list.
This is the time of year to do something for yourself and to set your income targets.
Why not join this membership and promote the membership as an affiliate?
Self-Hypnosis Streaming for 2018
About this time of year I would usually be putting out adverts in our Hypnosis For Download ecommerce store for ‘Think Yourself Thin’ or ‘Stop Smoking Now’.
But NOT this year – 2018 is different.
On offer are loads of products – in fact – well over 200.
Furthermore you will get products such as ‘The Science Of Self-Hypnosis’ and ‘Hypnosis Revealed’ which are great for educating you all about how to use self-hypnosis effectively.
The ‘Science of Self-Hypnosis’ product is an online support for this book …
There are so many misconceptions about hypnosis because of the theatrical hypnosis stage acts. People get the impression (and it is often magnified by the performers presentation manner and words) that the hypnotist is controlling the audience participants. This is totally not the case.
That is a tragedy as far as I am concerned as I know the therapeutic use of hypnosis is powerful and effective when delivered correctly – and the user is totally in control – AFTER ALL it is SELF-HYPNOSIS therefore it has to be SELF CONTROL.
I wouldn’t be the slightest bit interested if that wasn’t the case. I am a church going christian and some of the people I meet at church have the same question about the control of someone else. I am going to shout again – NO IT IS NOT!!
Being in Hypnosis is Like…
When sportsmen are preparing to compete – they get in the zone (that is the closest analogy I can give) When the kids are up stairs watching TV and you call them to dinner – they are mesmerised by what is going on – they are hypnotised – and that is why they don’t hear you. Hypnosis is focused imagination. A layman’s explanation I know as I am not a hypnotherapist.
In the picture above you will see the sub title of the book – ‘The Evidence Based Way To Hypnotise Yourself’. That is a much better message. In the book there are a range of methods, for anyone to apply to achieve
- a hypnotic mindset,
- develop hypnotic skills,
- induce self-hypnosis,
- deepen the experience of hypnosis,
- apply a range of evidence based techniques and strategies for self-improvement.
Now the online ‘Science Of Self-Hypnosis’ takes all of the book content and provides audio recordings of the techniques.
In the educational part of the Hypnosis For Streaming I have made sure that the training comes first as it is ideal to have the best approach for the hypnosis sessions to work effectively.
So at the top of the membership area there are 4 educational products.
The membership has over 200 self-hypnosis products – some of them being fully narrated programmes. I know because it has taken me well over 100 hours in December to add them to the ‘Hypnosis For Streaming’ membership site. If you want to see all of the products you will have access to as a member – just look through HypnosisForDownload.com. They will all be in there.
About half of the products are in there at the moment – the aim is to get them all in there by the end of February.
Here is the good bit.
Members Can Become Affiliates
I have been trying for some time to get affiliates on board to help promote the products. In many ways it is difficult for affiliates to promote very small priced hypnosis sessions. So I wanted to overcome that problem.
Also it is also vitally important that affiliates know as much as possible about the product they are selling.
So let me be honest – I had to think about this one.
I was lucky as I joined a website (which I will tell you more about another day) and I liked their structure and the strategies used there. I liked it so much that I have nicked their ideas.
- I am only letting people who are members become affiliates – because they will know about the product and will be able to give testimonials etc.
- There is an incentive for the affiliates to do something – this is more important than I thought.
- Just getting two new members will mean that the affiliate will cover his/her own membership cost and have free access.
- After that the affiliate will earn monthly commissions on referred members.
So would you like to join me?
It is only $10 a month to join – and you will get access to skills that can help you — AND — access to a private affiliate package offering 50% commissions on members you refer. The same rules apply to those members as well.
The prices are in USD as the membership is open to anyone anywhere.
Head Chatter – that ‘Conversation with Yourself’ that goes on the whole time. Control it with Self-Hypnosis.
We all have it – It can be very helpful but it can also work against us –
- stop us from doing things
- make excuses galore
The head chatter is relentless and happens everywhere and is often unrelated to what we are doing. Oh the day dreaming of a youth in that lesson at school.
For example – if a vicar asked his congregation to come out and write on a chalk board what was going on inside their head as he delivers his sermon – I wonder how many would be able to do that honestly – without embarrassment.
The mind has many more secret ways of working. I woke up recently having dreamed about teaching an old lady to drive. What !?!! – where did that come from. I have never taught anyone to drive in my life. Dreams and nightmares – that powerful mind.
Consider all the hours that are lost asking yourself all of these questions.
Well – what about this?
I don’t have this problem – but I do have a wife and daughter (perhaps I should leave this one) – enough said.
The mind is an amazing thing and I have spent the last decade (reason for mentioning decade will become clear) learning a thing or to about hypnotherapy, mindfulness and other behavioural therapies simply by working alongside hypnotherapist Adam.
NOW – Timeline And Onwards
I have just celebrated my seventieth birthday and I have written recently about the changes I personally want to make to get what I want out of life in my seventies.
I have three projects in mind and this is an introduction to Project 1.
Project 1 – Getting as many people as possible to understand and use hypnosis and other mental techniques.
These talking therapies are totally misunderstood by most people and that is a shame as they can help with all of the mental issues, addictions, self-esteem etc etc etc
So many of the mental problems out there can be helped with talk therapies.
Until I was about 60 – I worked in nursing which was a great career.
We attempted to work holistically with patients but it was hard to find the time to really deal with all the mental issues of the care.
One of the things I really got to appreciate though was that patients responded very differently to their recovery from illness depending upon their mental state. Those that had a positive approach and were determined to just get over the illness and move on, undoubtedly recovered much faster than the patients who were negative or anxious, depressed etc.
In fact – look at all areas of life and you can see the same thing. How does your football team get on after they have had a couple of defeats – well often more losses will follow … that mind thing. The manager needs to work on their confidence and vision of winning again. Imagine it in a focused way and you will be halfway there.
In the last 10 years I learned a lot as I worked with Adam Eason:
As an example – I have watched my hypnotherapy friend Adam, help to change the mindset of smokers using self-hypnosis audios.
Take Chris – One of my friends who gave up smoking having just used the self-hypnosis smoking course that he bought from our Hypnosis For Download website. Within a couple of weeks I heard him talking to someone in the pub and saying he was a ‘non smoker’. His whole self-image and mindset had changed that rapidly.
What you begin to believe becomes the reality – in your mind and in the way you speak and act. The head chatter changes and works with you – you CAN control it.
I know that if you understand, and learn the skills and techniques, and apply them to change your mindset (control that head chatter) you will be able to overcome many personal issues. Even physical health conditions are helped with hypnosis.
My Seventies Decade
One of my three seventies projects that I am developing is to get as many people as possible using hypnosis and other mental therapeutic techniques skills.
I am NOT the man to do that though. All I have said above is just from me – and I am not trained in the hypnosis field.
BUT what I can do is point you to the best person in the field – Adam Eason. He could probably pick holes in what I have written above. I don’t care I am close to the mark.
£19.50 – £2.50
USE COUPON CODE – BLOGHR
The Science Of Self-Hypnosis
Science Of Self-Hypnosis
£99.50 – £12.50
USE COUPON CODE – BLOGSOSH
Please Note: I have not decided yet how long I will leave this offer in place. If you are reading this after removal of the coupon link at the Hypnosis For Download website – well so be it.
New Hypnosis For Download Online Store
My son Tom has been working hard to set up our new Hypnosis For Download online store. I am delighted for so many reasons. I am sure you can feel my smile as you read these words 🙂
We have been using an Big Commerce and Ecommerce service to run our online store till now. All very good these packaged websites and simple to run – but there are always limitations. You have to rely on a third party plug in apps to support the core programme.
Now we have control and more importantly we can use software and strategies that we want to work. It will still take us some time to get the polished product – but so what.
Let’s not dbwell on the weaknesses of the old system and look forward.
Improved Benefits For Our Affiliates.
We are developing an affiliate friendly website and will focus and working closely with those who are bringing us traffic and sales.
More news about this later this month.
50% Discount During October
There are always teething problems when you put together a very large website – so we have a 50% discount on all products at the moment.
We are also after new testimonials as we haven’t moved all of the Big Commerce testimonials. We would have liked to have transferred the testimonials but it was a manual process. I need more hours in the day – so not a good use of time. So if you have purchased any of our self-hypnosis audios in the past and would like to send them to us we will be sending you a thank you gift.
There are two products that I will be almost giving away from the end of this week. All in celebration of my 70th Birthday. They are ‘Hypnosis Revealed’ and ‘Science Of Self-Hypnosis’. They are really great products produced by Adam Eason to teach you how to use self-hypnosis skills effectively – towards a healthy mind and success. Hypnosis is a clinical therapy that can help so many personal issues.
What fun it is getting to grips with an online hypnotherapy mindset and putting classroom personality into courses. Adam Eason has been teaching his hypnotherapy course for many years and he has actually trained many who have traveled many miles and at great expense to train with him. The fact of the matter though is that most people can not do that or afford it.
SO – Time for change!
We are moving what a lot of us here in Bournemouth, UK are used to – classroom training – onto an online version. We will still have classroom courses and seminars BUT the majority of our CPD training will be online.
So for some time – a couple of years – we have been preparing an alternative approach. Many hours of videoing the classroom course – many many MANY hours. That is all done and now we are in the early days of getting the message out there. Where ever you live in the world you can join us and train with Adam and his team.
A new set of skills for Adam to grapple with – more interactivity online! That is what I am after and what Adam is taking on so admirably.
It was great to see Adam Eason on Facebook Live – the spontaneity of it all – the fun – the wiggly camera – (we have to get a selfie tripod there etc.) But as a marketing man, why it pleased me, was that I know that this online engagement is just what we need to move and expose the personality of Adam – a characteristic charm that is so powerful in the classroom. [He will blush when he reads this!]
Online Hypnotherapy Training.
The point is that those of you that have had the pleasure of attending hypnotherapy courses, seminars and workshops here with Adam will testify that the training is full on with the ultimate goal of sending out highly qualified, evidence based critical thinking hypnotherapists. BUT it is done with excitement, passion and fun with a great trainer whose personality and trust you don’t forget.
This morning I have been e-mailing a guy (lets call him LA) in America about joining one of Adam’s Continuing Professional Development (CPD) programs. LA originally trained with two well known Hypnotherapists who I know Adam has a professional relationship with. What an exciting person to have training with us. Adam will be delighted to work with him. We all learn from each other worldwide.
Why not? Inclusive online training – and not Geo-located classrooms – are where anybody can access the courses with no additional traveling and accommodation costs. And the choice of trainer is down to who you like. The quality of the training, the testimonials given, the value of the training, the content of the course, the qualifications available etc can all be considered. You are not restricted to some silly training down the road in a classroom just because it is close to you.
Furthermore – anyone joining the courses will have access to other students all over the world and they can get together to practice skills etc. That is an eye opening thought.
I tell you I am really excited – because I know there is such a need for talking therapies for the mental health issues. Good training!
We need well qualified and educated therapists and research based training is available – not necessarily just in a classroom – but at home on your computers, tablets and phones – WHERE-EVER YOU LIVE!
So What about Marketing Me?
My own thing is internet marketing – fascinating stuff but changing all the time. Lifetime learning is absolutely the word in marketing, and the tools today will be archived next week. I exaggerate but the point is I am in the same boat.
I am learning all I can a marketing guy in America who is the best I have come across anywhere in the world.
Just think what I am saying. I had the choice to train with the best I could find – from anywhere in the world.
Now his training is done using all sorts of online communication tools and the people inside are insiders – chatting, sharing, helping, and so on. The teaching is there, run by a guy whose personality, integrity, involvement are so great. Everything I am learning there I want to bring forward so that our online presence can be as prominent as our classroom presence has been in the past.
So that is what we are up to. Putting ourselves about so that you get to know us.
There is one black cloud – and I will write about that in a day or so. I have to be a bit careful and I will check with Adam before I say my piece online. But there are people who are against online learning!
YES THERE ARE!
I am wanting to shout – how unfair is that BUT I will hold my tongue for now.
So that is something to watch out for.
Do check out our online courses at – http://aecollegeofhypnosis.com