Emotions In January Has Affected Our Marketing In the Past
Since I have been involved with Adam Eason putting together self-hypnosis products I have noticed many things that have affected our marketing in January. I have to admit that I have always thought that marketing in January is different.
In fact January is such a STRANGE month that I have waited till the last week to set the promotion going for our new Membership area – Hypnosis For Streaming
So what is it with January
When planning this blog post I was looking for some quotes about January but instead came across a great blog from Halfords the bike company called ‘The Five Emotions Of January’.
Brief summary of Halfords Blog:
Ahhh January. You’re certainly not our most loved month. Reflecting on a good old knees up over the festive season brings a smile to your face, but then the crashing reality of getting back to work and tackling those new goals sets in. But alas! We are all riding the rollercoaster together, so buckle up and revel in the fact that you are not alone…
The emotions highlighted in the blog were:
Week 1 Motivation – I will do etc
Week 2 Mourning (no money, diets yuck, exercise etc)
Week 3 Realisation (over thinking – I don’t get this)
This Year I Have Been Busy In January – Not Marketing The Usual Products…
Every year we run tweets and adverts about all the things you people out there want to achieve in the coming year. We know we have tools that can help make those things happen.
What does the New Year resolutions list look like? (Without looking I am sure you can guess.)
Improve Health – especially stopping any addictions, smoking, excess alcohol and so on
Control weight and look good on the beach this summer
Be motivated seek new opportunities for sucess
The problem is that although January comes in with a flash, bang, lets party!!
Then what happens – how does January work out?
Pretty murky outlook really: (some of this only applies to the northern hemisphere – but Australia has been rather hot)
The days are short – dark
The weather – well so no more
The papers are full of Blue Monday – the most depressing day of the year – credit card bills are hitting the doormat
No money until the end of the month
Flu and colds
Long waits in hospitals
Conclusion – What hope for our New Years Resolutions – might as well hit the bottle [a note here – I am only kidding].
My Marketing – Actually Not in Existence – Has Been Different This Year
This year I have had a different approach though. Forced upon me because I had other objectives.
I have been setting up a new approach to getting the Hypnosis For Download products out in a different way. The Hypnosis For Download online store and downloading of files will continue BUT most people will find this streaming approach easier and flexible.
The strategy is to make self-hypnosis products available from a membership area.
Hypnosis For Streaming Membership
Membership Option – Here is the logic / thinking / give it a go / honest reasons for the changes
[Here It Is In a Nutshell]
**We have a large number of products in the Hypnosis for Download website – a large resource / library of self help products. ** Members will be able to select a large range of combination of products that meet their specific needs. **Videos about self-hypnosis skills and other psychological techniques available to all members **Also we want to encourage members to invite others to join AND reward them for doing that. **Personal, **Secure, **High Value, **Supportive Service **Online Income **THAT’s THE AIM
More About the Membership Option
1. Make the Products Easily Available – I know – in fact I ABSOLUTELY know – that the Self-Hypnosis products we have can help so many of those New Year Resolutions. Easier. Faster. Permanently. By making the products available from any device using your login details your access is flexible, secure, mobile and private.
2. Teach How To Use:- Some of the videos and audios in the membership website are aimed at showing you all about self-hypnosis and other psychological skills. These are products that in the past were expensive to purchase and download. In the membership area they will be available to all members and help improve the use and effectiveness of the self-hypnosis products.
3. Personal Selection:- Members will be able to select and choose any combination of the library of self-hypnosis choices. Mix and Match hypnosis.!!
4. Ease of Access:– Having run the support desk for Hypnosis For Download, I can tell you first hand, that people have problems with large products and downloads and lose the files or computers crash with everything lost etc etc !!!! . SO … What we are doing now is putting digital products into secure storage areas and delivering them directly over the internet. Streamed delivery to any laptop, tablet, mobile phone using login details. Available anywhere in the world (as long as phone network or wifi etc.) The whole process will be simpler and cheaper to deliver when everything is in place.
5. Personal and Avoiding Embarrassment:- You may not think this is a big one, but it is. If you have an addiction or sexual issue that you want to overcome, and you know there are products out there to help you – it takes courage to actually order them. In the members area, all products of a personal nature are available to you. Nobody knows what self-hypnosis sessions you are using. They are available to all members.
6. Incredible Value:- We want people to be using these great products created by our Hypnotherapists. We are a business though and keen to make a living and what I really want to achieve is extensive delivery so that low cost is not an issue. We have to do the maths. All members joining now will definitely get the best deal. £7.50 per month.
7. Exclusive Affiliate Links:- The best marketing for any busy is word of mouth. There is a great opportunity for members to refer and the reward is great. You will get 50% commissions for members you refer. Your turn to do the maths. Two new referred members and you will have free membership as your monthly payment will be equal to your commissions. More members you have a monthly income.
8. Further Opportunities:- Not going into this just now but members who are interested in increasing affiliate income we will be talking to you.
9. Products For Non Members:– We will keep the Hypnosis For Download store open with the abilility to download products if that is what you prefer to do. BUT We have already started offering individual self-hypnosis session as streamed products using links the members area just for a specific product.
The Current State Of Play.
For two months now we have been uploading the many hundreds of audio and video files to a new encrypted secure area in Amazon Web Services.
We are at the point where there are about two thirds of the files in place.
All of the products that are currently available in our Hypnosis For Download online shop will be added within the next three weeks. We have concentrated first on the bigger programmes.
Last Week Of January
So here we are in the final week of January when it is probably the best time to reassess your New Years resolutions.
Why not try out a membership at Hypnosis For Streaming Membership area – where you will have a huge amount of Self Help resources.
DON’T FORGET – With a couple of referrals who become members you will have this massive library resource available for NOTHING. And you are in a place to make some money as well.
About this time of year I would usually be putting out adverts in our Hypnosis For Download ecommerce store for ‘Think Yourself Thin’ or ‘Stop Smoking Now’.
But NOT this year – 2018 is different.
On offer are loads of products – in fact – well over 200.
Furthermore you will get products such as ‘The Science Of Self-Hypnosis’ and ‘Hypnosis Revealed’ which are great for educating you all about how to use self-hypnosis effectively.
The ‘Science of Self-Hypnosis’ product is an online support for this book …
There are so many misconceptions about hypnosis because of the theatrical hypnosis stage acts. People get the impression (and it is often magnified by the performers presentation manner and words) that the hypnotist is controlling the audience participants. This is totally not the case.
That is a tragedy as far as I am concerned as I know the therapeutic use of hypnosis is powerful and effective when delivered correctly – and the user is totally in control – AFTER ALL it is SELF-HYPNOSIS therefore it has to be SELF CONTROL.
I wouldn’t be the slightest bit interested if that wasn’t the case. I am a church going christian and some of the people I meet at church have the same question about the control of someone else. I am going to shout again – NO IT IS NOT!!
Being in Hypnosis is Like…
When sportsmen are preparing to compete – they get in the zone (that is the closest analogy I can give) When the kids are up stairs watching TV and you call them to dinner – they are mesmerised by what is going on – they are hypnotised – and that is why they don’t hear you. Hypnosis is focused imagination. A layman’s explanation I know as I am not a hypnotherapist.
In the picture above you will see the sub title of the book – ‘The Evidence Based Way To Hypnotise Yourself’. That is a much better message. In the book there are a range of methods, for anyone to apply to achieve
a hypnotic mindset,
develop hypnotic skills,
deepen the experience of hypnosis,
apply a range of evidence based techniques and strategies for self-improvement.
Now the online ‘Science Of Self-Hypnosis’ takes all of the book content and provides audio recordings of the techniques.
In the educational part of the Hypnosis For Streaming I have made sure that the training comes first as it is ideal to have the best approach for the hypnosis sessions to work effectively.
So at the top of the membership area there are 4 educational products.
The membership has over 200 self-hypnosis products – some of them being fully narrated programmes. I know because it has taken me well over 100 hours in December to add them to the ‘Hypnosis For Streaming’ membership site. If you want to see all of the products you will have access to as a member – just look through HypnosisForDownload.com. They will all be in there.
About half of the products are in there at the moment – the aim is to get them all in there by the end of February.
Here is the good bit.
Members Can Become Affiliates
I have been trying for some time to get affiliates on board to help promote the products. In many ways it is difficult for affiliates to promote very small priced hypnosis sessions. So I wanted to overcome that problem.
Also it is also vitally important that affiliates know as much as possible about the product they are selling.
So let me be honest – I had to think about this one.
I was lucky as I joined a website (which I will tell you more about another day) and I liked their structure and the strategies used there. I liked it so much that I have nicked their ideas.
I am only letting people who are members become affiliates – because they will know about the product and will be able to give testimonials etc.
There is an incentive for the affiliates to do something – this is more important than I thought.
Just getting two new members will mean that the affiliate will cover his/her own membership cost and have free access.
After that the affiliate will earn monthly commissions on referred members.
So would you like to join me?
It is only $10 a month to join – and you will get access to skills that can help you — AND — access to a private affiliate package offering 50% commissions on members you refer. The same rules apply to those members as well.
The prices are in USD as the membership is open to anyone anywhere.
Bad habit and pills – that sounds as if I have an awful tale to tell. Let’s see!
Tablets and a bad habit are on my mind this morning. Yesterday I went to get my repeat prescription for the barrow load of tablets I have to take. BUT – there was an issue ( I still don’t understand what – but there you are – it is a fact ) and the prescription needed to be set up again by my doctor and with luck and a strong wind they will be there by tomorrow.
So by rooting around in the medicine cabinet, I found I had got enough for this morning.
And then Goodness me – NO!….
We were out of Activa or Yoghurt!! Was this going to be one of those days?
Why was that a disaster – well years ago I had to get over something that for me was an issue. I just couldn’t swallow tablets – no matter how small.
How crazy are we all?
Bad habit – it surely was. I could eat normally – but a tablet in my mouth was a gagging starter.
The time came though where I had to get over this problem. I had got to get over this as my health depended on me ‘taking the pills’.
Porridge and yoghurt became the answer. Within no time I was swallowing tablets easily as long as it was with a yoghurt or similar.
Today – this morning – I had no yoghurt or porridge. Question? – was the bad habit still there.
So I gave it a go – glass of water and what happened? It was fine – there was no issue at all. That is the first time I have tried to take tablets with water for many years. Isn’t the mind weird but wonderful?
Now there is a really important thing here about making changes to your mindset.
Changing Bad Habits – It’s Hard
Conventional wisdom is that it takes 28 days to free yourself from a bad habit. Unfortunately, that notion is just plain wrong. Bad habits are hard to break because they are Habits (notice the capital H). Remember: your brain has put your bad habit in the “automatic” category. Once there, it’s difficult to shake it free.
Yes, 28 days can give you a good jump start. It is probably longer and more like three months to substitute a new behaviour for a bad habit.
But I know from working with Hypnotherapist Adam Eason that behaviours and bad habits can be changed – helped by hypnosis or self-hypnosis.
The definition Bad – can be interpreted quite widely. Laziness is a good example:
Let’s say that laziness is a bad habit or maybe poorly motivated is like a bad habit. Then why not get a new mindset on that one. There is a very popular product in our online hypnosis downloads store called From Lazy to Driven
You Must Want To Change to Make New Good Habits
What ever you own personal issues (yes you have them) make it your first resolution for 2018 – “I am going to get rid of that bad habit” That is the FIRST part of going about changing a bad habit – WANTING TO DO IT.
For example On the sales page for ‘Stop Smoking Now‘ – Adam asks the question – Do you really want to stop? He then suggests that you should not purchase the product if you haven’t already decided that you want to do it. Nothing will work until you have made that decision.
The arguments for stopping smoking are enormous and a smoker can be shown every reason to stop. NO GOOD until the smoker has taken that first step. The first step is you making up your mind.
That is the same for all habits.
Want to make the change and self-hypnosis will totally help you change your mindset and adopt a new self image and new mindset that supports that inner feeling. The change eventually becomes the new reality.
Look through hypnosisfordownload.com and think about your new year resolutions. As you look at the titles of the self-hypnosis sessions – ask yourself – do I really want to change that.
A really important point. Never buy a self-hypnosis product for someone else. Get them for yourself as you are the only one who knows what changes you really want to make..
Head Chatter – that ‘Conversation with Yourself’ that goes on the whole time. Control it with Self-Hypnosis.
We all have it – It can be very helpful but it can also work against us –
stop us from doing things
make excuses galore
The head chatter is relentless and happens everywhere and is often unrelated to what we are doing. Oh the day dreaming of a youth in that lesson at school.
For example – if a vicar asked his congregation to come out and write on a chalk board what was going on inside their head as he delivers his sermon – I wonder how many would be able to do that honestly – without embarrassment.
The mind has many more secret ways of working. I woke up recently having dreamed about teaching an old lady to drive. What !?!! – where did that come from. I have never taught anyone to drive in my life. Dreams and nightmares – that powerful mind.
Consider all the hours that are lost asking yourself all of these questions.
Well – what about this?
I don’t have this problem – but I do have a wife and daughter (perhaps I should leave this one) – enough said.
The mind is an amazing thing and I have spent the last decade (reason for mentioning decade will become clear) learning a thing or to about hypnotherapy, mindfulness and other behavioural therapies simply by working alongside hypnotherapist Adam.
NOW – Timeline And Onwards
I have just celebrated my seventieth birthday and I have written recently about the changes I personally want to make to get what I want out of life in my seventies.
I have three projects in mind and this is an introduction to Project 1.
Project 1 – Getting as many people as possible to understand and use hypnosis and other mental techniques.
These talking therapies are totally misunderstood by most people and that is a shame as they can help with all of the mental issues, addictions, self-esteem etc etc etc
So many of the mental problems out there can be helped with talk therapies.
Until I was about 60 – I worked in nursing which was a great career.
We attempted to work holistically with patients but it was hard to find the time to really deal with all the mental issues of the care.
One of the things I really got to appreciate though was that patients responded very differently to their recovery from illness depending upon their mental state. Those that had a positive approach and were determined to just get over the illness and move on, undoubtedly recovered much faster than the patients who were negative or anxious, depressed etc.
In fact – look at all areas of life and you can see the same thing. How does your football team get on after they have had a couple of defeats – well often more losses will follow … that mind thing. The manager needs to work on their confidence and vision of winning again. Imagine it in a focused way and you will be halfway there.
In the last 10 years I learned a lot as I worked with Adam Eason:
As an example – I have watched my hypnotherapy friend Adam, help to change the mindset of smokers using self-hypnosis audios.
Take Chris – One of my friends who gave up smoking having just used the self-hypnosis smoking course that he bought from our Hypnosis For Download website. Within a couple of weeks I heard him talking to someone in the pub and saying he was a ‘non smoker’. His whole self-image and mindset had changed that rapidly.
What you begin to believe becomes the reality – in your mind and in the way you speak and act. The head chatter changes and works with you – you CAN control it.
I know that if you understand, and learn the skills and techniques, and apply them to change your mindset (control that head chatter) you will be able to overcome many personal issues. Even physical health conditions are helped with hypnosis.
My Seventies Decade
One of my three seventies projects that I am developing is to get as many people as possible using hypnosis and other mental therapeutic techniques skills.
I am NOT the man to do that though. All I have said above is just from me – and I am not trained in the hypnosis field.
BUT what I can do is point you to the best person in the field – Adam Eason. He could probably pick holes in what I have written above. I don’t care I am close to the mark.
I am keen to encourage you to discover the secret powers of self-hypnosis.
The best I can do is to point you in the direction of one of the leading trainers in the field, Adam Eason who has written books about hypnosis. and trained hundreds of hypnotherapists. In fact, in the products on offer below you will see videos of Adam teaching the skills I am on about.
Commercial Bit – I have NEVER done this on a Blog Before.
Here is the real deal from reading this blog post – yes I have a BONUS.
There are two audios/videos that I would like to check out and as you can see they are massively discounted. They took Adam and myself many hours to produce – but the content is important and I want you to learn from these videos and audios.
Thank You For Reading
This offer is for people that read this blog post.
Now the head chatter kicks in.
“Shall I try this out” “Do I believe him?” “If I get this – will I watch them?”
“I thought hypnosis was someone controlling” “I can’t get in a trance”
and other such nonsense. etc.
That head chatter works fast – see if you can count the words.
Of course I am joking and NOT.
Here is what I hope – I hope you will decide to learn some new helpful powerful self-hypnosis techniques from Adam.
Here are the two products I would like you to check out:
Jim Rohn’s words will live on – and know wonder why? What a great speaker he was – and so much there to enjoy on YouTube.
This Monday morning I set about looking for some words of encouragement for some people I am keen to – lets say – kick in to ACTION
Yes let me say that another way…
This is a message that I am targeting at a small amount of people who I want to help. They will be invited to come and read this message – however this is for anyone that wants to change their life for the better.
I am focused these days on a retirement project which is all about making money from affiliate programmes. Over the years I have developed websites and set up marketing for many businesses – but always in the back of my mind I secretly wanted to concentrate on all this affiliate stuff. So I am starting a new chapter in my life – and I so want this all to fly – in fact try to stop me.
There are two strands – The first – I have some audio products – (self-hypnosis MP3s recorded by Adam Eason) that I am wanting to recruit affiliates to promote and sell – my focus in this blog today The second – is a project where I will be selling other people’s products as an affiliate. More about this one another day.
I have a small group at the moment of affiliates trying to sell the audios – but predictably most of them won’t succeed. Nothing will change for most of the affiliates I have on board – HOWEVER I am on the look out for the gems – the guys who will make a change to their lives – because they want it to happen – and who will find the best teacher.
I watched a YouTube video this morning of Jim Rohn speaking on one of this personal development events. NOW – to watch this video will take 10 minutes of your time – but WHAT a ten minutes. Jim sadly died in 2007 but his words and inspiration remains with us and I encourage potential entrepreneurs to collect and absorb the messages. It is all down to you.
So here it is. This 10 minute clip will say all I am wanting to say to this group. I hope it will get them going.
After watching that video I would like you to do one thing that is ‘EASY’
GET IN ON THE AFFILIATE ACTION
The thing that I am really keen for you to do is to get great training. The skills can be learned. I am inviting you to check out NAMS which will cost you $1 for 14 days. You can cancel before joining the membership and there are other options.
You can bet I will be watching for you joining the Insiders Club Mastermind today – and I will be in touch.
“Keith – I like imperfect. Every time someone exercises imperfect, it gives ‘permission’ to others to do the same. Imperfect action is better than perfect inaction.”
I had that really great message back from a lovely lady – Sarah – who is on our mailing list. How right she is.
Yesterday I sent out an e-mail which I had entitled ‘I am Surprised I am Sending This…’
AND here is the e-mail sent to our list announcing a new membership website:-
Hello Sarah – There Was A Time I Would Not Have Sent This E-mail – Let Me Explain…
Have you ever had a day where things haven’t gone right.
I think you have!
Well I have had a WEEK like that – nothing specific but – what NEXT!
It even went on into the weekend.
Adam is teaching his diploma students this weekend and my intention was to get an e-mail out to you good people on our mailing list, all about our Inner Circle membership website. This is very important to us and we want to spread the word.
On Friday morning Adam videoed an introduction to this new web page and we added some images to the video on Friday afternoon – Then we had to do something called rendering to make it compact to work on the web page.
I was checking things over Saturday only to find that the video rendering had not worked properly.
SO – We will have to sort the video out again during this coming week.
RATS!… Every day is important to me at my age.
So I sent a message to Adam to update him. I was not at all happy as I hate wasting time and I really wanted to get this promotional material out.
********* Overnight sleep *********
When I got up this morning and heard all sorts of information about Mental Health on the radio, TV and in the papers I had a total change of mind.
My thoughts were something like this:
There is a desperate need for more talking therapists. We teach Hypnotherapy, CBT, NLP etc – we need to train MORE therapists.
WHY am I dithering about putting out a page that is not perfect. Being perfect can slow you down – better to get things moving.
Also it would be great to get some feedback. I want to know if I am I explaining the Inner Circle accurately and that the information is easily understood.
Why not ASK for feedback? – YES that would be helpful.
I finally thought I AM going to send a message today.
So that is what I am doing!
I wouldn’t have done this in the past – perfection was necessary – BUT – to hell with that now!
WE ARE OPEN FOR BUSINESS AND HAVE OUR FIRST INNER CIRCLE MEMBERS – AND WE WOULD LIKE YOU ON BOARD AS WELL.
The Video is sort of working and you will hear all of the narration from Adam – but something went wrong as you will see http://training.aecollegeofhypnosis.uk/?page_id=12 If there is anything that is not clear on the web page do let me know. I would really appreciate that.
I hope I have a better week ahead and also wish you the same. I hope I will be hearing from you anyway – with feedback and hopefully as a new member.
The open rate of that message was good – click throughs to the website were good – and we got some new members. Furthermore I can e-mail again when the video has been sorted.
Thank you Sarah – Imperfect Action is Better Than Perfect Inaction!!!