Emotions In January Has Affected Our Marketing In the Past
Since I have been involved with Adam Eason putting together self-hypnosis products I have noticed many things that have affected our marketing in January. I have to admit that I have always thought that marketing in January is different.
In fact January is such a STRANGE month that I have waited till the last week to set the promotion going for our new Membership area – Hypnosis For Streaming
So what is it with January
When planning this blog post I was looking for some quotes about January but instead came across a great blog from Halfords the bike company called ‘The Five Emotions Of January’.
Brief summary of Halfords Blog:
Ahhh January. You’re certainly not our most loved month. Reflecting on a good old knees up over the festive season brings a smile to your face, but then the crashing reality of getting back to work and tackling those new goals sets in. But alas! We are all riding the rollercoaster together, so buckle up and revel in the fact that you are not alone…
The emotions highlighted in the blog were:
Week 1 Motivation – I will do etc
Week 2 Mourning (no money, diets yuck, exercise etc)
Week 3 Realisation (over thinking – I don’t get this)
This Year I Have Been Busy In January – Not Marketing The Usual Products…
Every year we run tweets and adverts about all the things you people out there want to achieve in the coming year. We know we have tools that can help make those things happen.
What does the New Year resolutions list look like? (Without looking I am sure you can guess.)
Improve Health – especially stopping any addictions, smoking, excess alcohol and so on
Control weight and look good on the beach this summer
Be motivated seek new opportunities for sucess
The problem is that although January comes in with a flash, bang, lets party!!
Then what happens – how does January work out?
Pretty murky outlook really: (some of this only applies to the northern hemisphere – but Australia has been rather hot)
The days are short – dark
The weather – well so no more
The papers are full of Blue Monday – the most depressing day of the year – credit card bills are hitting the doormat
No money until the end of the month
Flu and colds
Long waits in hospitals
Conclusion – What hope for our New Years Resolutions – might as well hit the bottle [a note here – I am only kidding].
My Marketing – Actually Not in Existence – Has Been Different This Year
This year I have had a different approach though. Forced upon me because I had other objectives.
I have been setting up a new approach to getting the Hypnosis For Download products out in a different way. The Hypnosis For Download online store and downloading of files will continue BUT most people will find this streaming approach easier and flexible.
The strategy is to make self-hypnosis products available from a membership area.
Hypnosis For Streaming Membership
Membership Option – Here is the logic / thinking / give it a go / honest reasons for the changes
[Here It Is In a Nutshell]
**We have a large number of products in the Hypnosis for Download website – a large resource / library of self help products.
** Members will be able to select a large range of combination of products that meet their specific needs.
**Videos about self-hypnosis skills and other psychological techniques available to all members
**Also we want to encourage members to invite others to join AND reward them for doing that.
**Personal, **Secure, **High Value, **Supportive Service **Online Income
**THAT’s THE AIM
More About the Membership Option
1. Make the Products Easily Available – I know – in fact I ABSOLUTELY know – that the Self-Hypnosis products we have can help so many of those New Year Resolutions. Easier. Faster. Permanently. By making the products available from any device using your login details your access is flexible, secure, mobile and private.
2. Teach How To Use:- Some of the videos and audios in the membership website are aimed at showing you all about self-hypnosis and other psychological skills. These are products that in the past were expensive to purchase and download. In the membership area they will be available to all members and help improve the use and effectiveness of the self-hypnosis products.
3. Personal Selection:- Members will be able to select and choose any combination of the library of self-hypnosis choices. Mix and Match hypnosis.!!
4. Ease of Access:– Having run the support desk for Hypnosis For Download, I can tell you first hand, that people have problems with large products and downloads and lose the files or computers crash with everything lost etc etc !!!! . SO … What we are doing now is putting digital products into secure storage areas and delivering them directly over the internet. Streamed delivery to any laptop, tablet, mobile phone using login details. Available anywhere in the world (as long as phone network or wifi etc.) The whole process will be simpler and cheaper to deliver when everything is in place.
5. Personal and Avoiding Embarrassment:- You may not think this is a big one, but it is. If you have an addiction or sexual issue that you want to overcome, and you know there are products out there to help you – it takes courage to actually order them. In the members area, all products of a personal nature are available to you. Nobody knows what self-hypnosis sessions you are using. They are available to all members.
6. Incredible Value:- We want people to be using these great products created by our Hypnotherapists. We are a business though and keen to make a living and what I really want to achieve is extensive delivery so that low cost is not an issue. We have to do the maths. All members joining now will definitely get the best deal. £7.50 per month.
7. Exclusive Affiliate Links:- The best marketing for any busy is word of mouth. There is a great opportunity for members to refer and the reward is great. You will get 50% commissions for members you refer. Your turn to do the maths. Two new referred members and you will have free membership as your monthly payment will be equal to your commissions. More members you have a monthly income.
8. Further Opportunities:- Not going into this just now but members who are interested in increasing affiliate income we will be talking to you.
9. Products For Non Members:– We will keep the Hypnosis For Download store open with the abilility to download products if that is what you prefer to do. BUT We have already started offering individual self-hypnosis session as streamed products using links the members area just for a specific product.
The Current State Of Play.
For two months now we have been uploading the many hundreds of audio and video files to a new encrypted secure area in Amazon Web Services.
We are at the point where there are about two thirds of the files in place.
All of the products that are currently available in our Hypnosis For Download online shop will be added within the next three weeks. We have concentrated first on the bigger programmes.
Last Week Of January
So here we are in the final week of January when it is probably the best time to reassess your New Years resolutions.
Why not try out a membership at Hypnosis For Streaming Membership area – where you will have a huge amount of Self Help resources.
DON’T FORGET – With a couple of referrals who become members you will have this massive library resource available for NOTHING. And you are in a place to make some money as well.
I want to repeat that ‘Affiliates Know Your Product’ AND I have a story to tell to illustrate this.
The reason I am writing this blog is because I had an e-mail (from somebody I know quite well – but I will keep his identity secret) He was replying to a message I had sent out about our new affiliate programme for a Hypnosis For Streaming membership website.
Here is the message I received.
Message from Mr X
Could I just clarify my understanding of your email? It seems to be that you are now moving to a model where you charge people to be affiliates? Have I read correctly? If I have understood correctly, I’m out and I would be grateful for an early reply so i can remove my current links. It would be a shame as I know and like Adam’s products but (again, if I have understood correctly) I think it is absolutely wrong to charge people for being an affiliate.
Oh dear – as a marketer I had totally failed to get across my message AND the value I was offering. Furthermore I was losing somebody who was the very best person to promote the membership – somebody who already has a lot of knowledge about self-hypnosis.
Let me make it clear – there is no charge for being an affiliate. The charge is for the membership area to get to know more about what they are promoting..
Affiliates are the people I want to send money to.
For some time I have been wanting to bring affiliates in to promote our online audios and videos. In fact early last year I set up an affiliate programme and my main focus then was to try to get hypnotherapists on board as I knew that they would relate to the products. However – the results were poor. I got over 100 affiliates but only a small number made any money.
What was worse is that I checked and the majority of affiliates had not actually even bought anything from the Hypnosis for Download store.
They did not know the products they were promoting!!
You can actually see the issue when you look at this word cloud.
The point you will quickly appreciate when you are an affiliate is that you a promoting a product with a lot of help for a large range of issues. Getting inside the membership area you will soon see that the needs of different members will vary.
No two members will use the contents in the same way.
How could individual affiliates promote specific products as the individual needs varied.
How could I offer the products in a different way so that individuals could find the right combination of audio hypnosis sessions to suit their needs?
Yes I had questions about all of these things.
SO I WANTED HELP – AND I GOT IT
So I joined an Internet Marketing website to learn more about how to attract affiliates AND help them make money.
To find out more about NAMS Internet Marketing you get the products on the right hand side of this blog.
I learned something very quickly. This marketing membership was full of content – some that interested me and some that didn’t. A library of content for me to select what I wanted AND I had access to it all.
It is a bit like one of those TV memberships such as Netflix, who have 1000s of films etc which you join just to get what you want.
NAMS had an affiliate programme only available for members.
So what did I do? It was great and really wanted to promote the membership – and I still do.
I used my affiliate link and got some members on board so that my 47$ USD monthly fee was covered. – AND of course why should that stop there.
What a great model. I wanted to promote the membership because I was a member and I KNOW THE PRODUCT.
This is THE KEY
The individual components were varied and I would find it hard to pick on specific content.
NO NEED – I could promote the NAMS membership which I knew would contain marketing training in so many specific areas.
So This has Become My New Approach.
Set up Hypnosis For Streaming Membership
Exclusive Affiliate For the Membership Website
Further training to make money
HYPNOSIS FOR STREAMING MEMBERSHIP
Membership Secure password controlled personal access website
Amazing value – all of the products on HypnosisForDownload.com available
Massive programmes – such as ‘Science of Self-Hypnosis’ and ’21 Days of Self-Hypnosis’ and ‘Hypnosis For Running’ all available.
Well over 250 hypnosis sessions available.
Total personal choice of what to use.
No embarrassment purchasing specific self-hypnosis sessions eg Overcoming Addictions or Sexual issues
More products being added monthly
Monthly 10$ USD which means affiliates will get 5$ USD each month for each member they refer.
You will know your product and will be able to talk about in blogs, promote with confidence, and have success getting new members
An affiliate link will be available for all members
An affiliate will be earning enough to cover membership after 2 members referred
Will be able to promote individual items at hypnosisfordownload.com
The affiliate programme will not be available outside the membership area
Affiliates will have access to any session when writing blogs etc.
50% Commission when starting
Commissions rise to 70% when you have over 10 referred members.
There will be promotional offers available – such as:
give affiliates links so that they can offer a weeks free access
There is great training out there at NAMS who have a similar model
Membership can be free at NAMS with just two members on board.
So much more to tell you about another day.
What About Mr X
Well I hope the above will help Mr X understand what I am trying to do. Of course I will be writing to him personally. Mr X has trained with Adam so he does know the products quite well.
What I hope Mr X hopefully will also realise the same as me – is that Marketing is not easy. You have to get over your message clearly or there will be misconceptions.
Promoting the Membership
It is the membership and how it works as a teaching center and a library of self-hypnosis content. I want to get members on board who will see the value and will then be able to point out – that whatever your behaviours, addictions, phobias etc that there are skills to be learned self-hypnosis sessions that will help.
I just don’t want Affiliates wasting their time signing up to promote products and take no action. No use to them and none for me – LOSE – LOSE
However – there is no need to become an affiliate and what we have on offer is a good reason to belong – FULL STOP.
I hope for quite the opposite.
I want people to join as members and quickly realise that the contents could be used by people with mental health issues through to people wanting success in running, business etc. It is enthused members that will be able to refer others with a simple affiliate link. Two members on board and their membership cost is covered. After that the income – ongoing because it is recurring income.
There is no charge for the affiliate programme – the payment is for the huge content areas. I want affiliates to realise and point out the value. I am trying to give affiliates the tools they need. The knowledge of subject and to be able to promote with confidence as they know the product is good. Each referral you make who becomes a member is a WIN for you and a WIN for me.
Know Your Product and you will want others to join with all of the same advantages as you have. You will also be able to use the listing above of benefits for you to promote the same offer to your list.
This is the time of year to do something for yourself and to set your income targets.
Why not join this membership and promote the membership as an affiliate?
Each week I join a group of people on a weekly masterclass in internet marketing and making online income. In fact the timing of the online meeting is a nuisance to me because I have to get back from badminton and am always hot and disheveled – we are visible on the screen to other participants – I might not look good but it is great that they can’t smell me.
The participants on the Zoom(great webinar service)masterclass call are a great source of knowledge – and I never want to miss the session. I will tell you more about David and Jen who run this group, below.
The participants all have different niches products, experience etc.
One lady is a gardener and she is learning how to put out information products about her field.
There is a fundamental issue though with making money online. You need to know how to do it. It doesn’t just happen. When doing anything online – you have to learn certain things to make things happen. The knowledge you need gets labeled as Internet Marketing;
building mailing lists
social media promotion
etc etc and so on – always more to learn
Lots to learn – but great fun when you begin to see the action happening and income coming in.
THAT IS GREAT IF YOU HAVE PRODUCTS – BUT WHAT IF YOU DON’T HAVE YOUR OWN PRODUCTS?
One of the best ways to make money online is to sell other peoples products. NO that is not strictly TRUE. It is about pre-selling – but that is part of the training. Affiliate programmes are what you join.
What we have at Hypnosis for Download are well over 200 evergreen products to promote. They are audios and videos that are downloadable and sell worldwide – with immediate delivery.
Ideal products – great value and we have zero refunds. Good products, worldwide audience.
Now obviously I can advertise the website and sell the products myself – and we do – but we want to do much more than that
BUT NO – what I REALLY WANT to do is get some affiliates.
Promotion by others is preferable because it adds social proof.
My original idea seemed sensible but in reality I was wrong – we realised we would needed to change the approach.
What was my mistake?
In my imagination I assumed that the best affiliates would be hypnotherapists as they would have the knowledge of the subject and would be able to pre-sell potential purchasers. That may well be true – BUT what most of them did’t have was the internet marketing training and knowledge.
We had a couple of affiliates who made some money but I began to question whether the the affiliates needed to be hypnotherapists.
Mmmmmmm !! ??
SO WE PULLED THE AFFILIATE PROGRAMME FOR A VARIETY OF REASONS.
The affiliate programme software we had used was not great
The affiliates on board needed more training – and I was not the best person to provide that.
The affiliates do not need to be hypnotherapists – as long as they have some access to the products.
There was no commitment necessary and many potential affiliates that joined took NO ACTION.
So a new strategy was essential. We have a totally new set up which will be our 2018 focus. Join us as we start the journey.
OK – LEARN FROM EXPERIENCE – 2018 STRATEGY – MY INVITE TO AFFILIATES
So here is my latest strategy.
1. Hypnosis For Download Store
We are ready to start out with affiliates now. We are totally revamping the online store – with affiliate marketing in mind. This will be ongoing for several months ( a list as long as my arm with what I want to do)
For example – we will be setting up offers for affiliates to promote. As an example we are putting together a bundle of products to promote in December and January for New Year. Also there is a Running a Marathon package for affiliates to promote.
If you are young (best affiliate I know is a an 18 year old) or Old (even very old – no limit) you are welcome.
If you are an affiliate already and have a mailing list and marketing skills – just great!!
If you are new to all of this or need internet market tuition >> See point 3
If you don’t have any of the products I have put together a massive package worth so that you can check out the products you are promoting. See point 4
3. Training and Products – For Action Today
Internet Marketing Training
I have never stopped having a mentor and training to develop my business.
Let’s get you started if you are a Newbie
At the side of this blog you will see three reports –
PLEASE DOWNOLADas they are a great start. >>>
As I mentioned above I am a member of a group run by David and Jen. You will see more about them in any of those reports. If you get any of those three reports I will see you have download enquiry and I will be in touch with you – withgreat information.
I am not suggesting for a moment that you get the internet market training just to promote our products. The fact is there are countless affilate projects and the training with David will help you acquire the skills.
Having been around the scene for many years I can tell you that there is an abundance of poor internet training online. In the same way that I can point you to a great hypnotherapist in Adam Eason – I can put my hand on my heart and tell you that David and Jen offer the best training resources I have come across online.
Product Check Out
Now here is my offer to all you affiliates.
It is vital that you familiarise yourself with the products you are promoting. I have put together a great deal – a package of several different products – including the massive Science Of Self-Hypnosis videos/audios.
4. Commissions – Special
Here is the DEAL – an Affiliate Support Product.
PACKAGE WORTH £220 I have put together an affiliate package worth Affiliate package will be £10 which shows your commitment to the affiliate programme – this is FREE as you will get it back when you have made £100 in commissions.
INCREASED COMMISSION TO 50% The basic commission is 40% of your product sales – but if you have downloaded this affiliate package your commissions will be 60% from the word go.
YOUR £10 RETURNED When you have £100 worth of commissions your £10 will be returned to you.
COMMISSION UP TO 70% When you have £250 worth of sales your commission will rise to 70%
There is nothing to stop you joining without this package but the commission rate will be 40% until you have earned £250 in commissions.
My son Tom has been working hard to set up our new Hypnosis For Download online store. I am delighted for so many reasons. I am sure you can feel my smile as you read these words 🙂
We have been using an Big Commerce and Ecommerce service to run our online store till now. All very good these packaged websites and simple to run – but there are always limitations. You have to rely on a third party plug in apps to support the core programme.
Now we have control and more importantly we can use software and strategies that we want to work. It will still take us some time to get the polished product – but so what.
Let’s not dbwell on the weaknesses of the old system and look forward.
Improved Benefits For Our Affiliates.
We are developing an affiliate friendly website and will focus and working closely with those who are bringing us traffic and sales.
More news about this later this month.
50% Discount During October
There are always teething problems when you put together a very large website – so we have a 50% discount on all products at the moment.
We are also after new testimonials as we haven’t moved all of the Big Commerce testimonials. We would have liked to have transferred the testimonials but it was a manual process. I need more hours in the day – so not a good use of time. So if you have purchased any of our self-hypnosis audios in the past and would like to send them to us we will be sending you a thank you gift.
There are two products that I will be almost giving away from the end of this week. All in celebration of my 70th Birthday. They are ‘Hypnosis Revealed’ and ‘Science Of Self-Hypnosis’. They are really great products produced by Adam Eason to teach you how to use self-hypnosis skills effectively – towards a healthy mind and success. Hypnosis is a clinical therapy that can help so many personal issues.
I am replying in this blog to a good question I was asked this morning.
I received an e-mail from a guy who I will call M. His message: “One question Keith – is that an affiliate link? As in you get a percentage if I buy?”
That is a fair question – and I usually put at the bottom of an article a note to indicate there may be an affiliate link in my message.
BUT what is the issue really. The thing is that it was an affiliate link and I will tell you more about that below. However let me explain the point of writing this blog. It does have a purpose.
I am going to write back to M – telling him to come and read this blog post.
I want M to get to know me. I wouldn’t put my affiliate link to anything that I didn’t know a lot about. I want M to get to know me and see that my intentions are to help him. I want M to see that I am genuine. Integrity is the most important part to make affiliate programmes work for you. Here in my blog I am exposed and bare (not a great thought). This is ME – warts and all.
HERE IS THE STORY
I have been involved with the web and internet marketing for many years. I have watched a lot of people that I know well who have made fortunes on the web – selling other peoples products as an affiliate.
The reason that they have had such success is because they have learned some skills – list building, driving large amounts of traffic to websites, making products to give away, using videos, webinars and social media – and so on – but most of all by having a presence on the web and letting people get to know them well. Self Branding.
And that is what I am doing right now.
So – we have a website where we sell self-hypnosis products – and they are evergreen products which sell well. We want nothing more than to get affiliates selling our products and giving a large commission for doing just that.
Who better to sell them? I will give you the answer – people who have used self-hypnosis products themselves in the past. They can promote them – as long as they have learned the skills as highlighted above.
AND – that is what I did this weekend.
I wrote to all of our self-hypnosis customers and asked them to put their hands in the air if they wanted to learn more about being an affiliate. I wanted to build a list of prospects who will receive the specific information about affiliate marketing.
M – was one of the responders who then got my follow up letter.
Here is that letter that M received with an affiliate link:-
Thank you for clicking on the link to say that you are interested about internet marketing and selling our products as an affiliate.
I must start off with a warning though. You need someone with you. There are many people that make money – in fact a lot of money – selling other peoples products – BUT – they have learned the game. You need proper training.
I myself, am part of a mastermind group and I am keen for you to join me – I totally enjoy learning how to market online.
Now I really want you to think about all of this carefully.
I am going to write and guide you if you will take one simple action.
I am going to send you to a page where you can find out all about making money on line. It will cost you 1$ (yes is an American website) and you will get 14 days access to the very best resources available anywhere on the web. (I am a man who has been around and made some bad mistakes before I got the best advice).
Now M***** – I will be in touch with anyone that signs up for the 14 Days trial – I will be delighted to help you in every way with all the advice I can give. Just $1 to go and find out about David and NAMS.
Jim Rohn’s words will live on – and know wonder why? What a great speaker he was – and so much there to enjoy on YouTube.
This Monday morning I set about looking for some words of encouragement for some people I am keen to – lets say – kick in to ACTION
Yes let me say that another way…
This is a message that I am targeting at a small amount of people who I want to help. They will be invited to come and read this message – however this is for anyone that wants to change their life for the better.
I am focused these days on a retirement project which is all about making money from affiliate programmes. Over the years I have developed websites and set up marketing for many businesses – but always in the back of my mind I secretly wanted to concentrate on all this affiliate stuff. So I am starting a new chapter in my life – and I so want this all to fly – in fact try to stop me.
There are two strands – The first – I have some audio products – (self-hypnosis MP3s recorded by Adam Eason) that I am wanting to recruit affiliates to promote and sell – my focus in this blog today The second – is a project where I will be selling other people’s products as an affiliate. More about this one another day.
I have a small group at the moment of affiliates trying to sell the audios – but predictably most of them won’t succeed. Nothing will change for most of the affiliates I have on board – HOWEVER I am on the look out for the gems – the guys who will make a change to their lives – because they want it to happen – and who will find the best teacher.
I watched a YouTube video this morning of Jim Rohn speaking on one of this personal development events. NOW – to watch this video will take 10 minutes of your time – but WHAT a ten minutes. Jim sadly died in 2007 but his words and inspiration remains with us and I encourage potential entrepreneurs to collect and absorb the messages. It is all down to you.
So here it is. This 10 minute clip will say all I am wanting to say to this group. I hope it will get them going.
After watching that video I would like you to do one thing that is ‘EASY’
GET IN ON THE AFFILIATE ACTION
The thing that I am really keen for you to do is to get great training. The skills can be learned. I am inviting you to check out NAMS which will cost you $1 for 14 days. You can cancel before joining the membership and there are other options.
You can bet I will be watching for you joining the Insiders Club Mastermind today – and I will be in touch.