I want to repeat that ‘Affiliates Know Your Product’ AND I have a story to tell to illustrate this.
The reason I am writing this blog is because I had an e-mail (from somebody I know quite well – but I will keep his identity secret) He was replying to a message I had sent out about our new affiliate programme for a Hypnosis For Streaming membership website.
Here is the message I received.
Message from Mr X
Could I just clarify my understanding of your email? It seems to be that you are now moving to a model where you charge people to be affiliates? Have I read correctly? If I have understood correctly, I’m out and I would be grateful for an early reply so i can remove my current links. It would be a shame as I know and like Adam’s products but (again, if I have understood correctly) I think it is absolutely wrong to charge people for being an affiliate.
Oh dear – as a marketer I had totally failed to get across my message AND the value I was offering. Furthermore I was losing somebody who was the very best person to promote the membership – somebody who already has a lot of knowledge about self-hypnosis.
Let me make it clear – there is no charge for being an affiliate. The charge is for the membership area to get to know more about what they are promoting..
Affiliates are the people I want to send money to.
For some time I have been wanting to bring affiliates in to promote our online audios and videos. In fact early last year I set up an affiliate programme and my main focus then was to try to get hypnotherapists on board as I knew that they would relate to the products. However – the results were poor. I got over 100 affiliates but only a small number made any money.
What was worse is that I checked and the majority of affiliates had not actually even bought anything from the Hypnosis for Download store.
They did not know the products they were promoting!!
You can actually see the issue when you look at this word cloud.
The point you will quickly appreciate when you are an affiliate is that you a promoting a product with a lot of help for a large range of issues. Getting inside the membership area you will soon see that the needs of different members will vary.
No two members will use the contents in the same way.
How could individual affiliates promote specific products as the individual needs varied.
How could I offer the products in a different way so that individuals could find the right combination of audio hypnosis sessions to suit their needs?
Yes I had questions about all of these things.
SO I WANTED HELP – AND I GOT IT
So I joined an Internet Marketing website to learn more about how to attract affiliates AND help them make money.
To find out more about NAMS Internet Marketing you get the products on the right hand side of this blog.
I learned something very quickly. This marketing membership was full of content – some that interested me and some that didn’t. A library of content for me to select what I wanted AND I had access to it all.
It is a bit like one of those TV memberships such as Netflix, who have 1000s of films etc which you join just to get what you want.
NAMS had an affiliate programme only available for members.
So what did I do? It was great and really wanted to promote the membership – and I still do.
I used my affiliate link and got some members on board so that my 47$ USD monthly fee was covered. – AND of course why should that stop there.
What a great model. I wanted to promote the membership because I was a member and I KNOW THE PRODUCT.
This is THE KEY
The individual components were varied and I would find it hard to pick on specific content.
NO NEED – I could promote the NAMS membership which I knew would contain marketing training in so many specific areas.
So This has Become My New Approach.
Set up Hypnosis For Streaming Membership
Exclusive Affiliate For the Membership Website
Further training to make money
HYPNOSIS FOR STREAMING MEMBERSHIP
Membership Secure password controlled personal access website
Amazing value – all of the products on HypnosisForDownload.com available
Massive programmes – such as ‘Science of Self-Hypnosis’ and ’21 Days of Self-Hypnosis’ and ‘Hypnosis For Running’ all available.
Well over 250 hypnosis sessions available.
Total personal choice of what to use.
No embarrassment purchasing specific self-hypnosis sessions eg Overcoming Addictions or Sexual issues
More products being added monthly
Monthly 10$ USD which means affiliates will get 5$ USD each month for each member they refer.
You will know your product and will be able to talk about in blogs, promote with confidence, and have success getting new members
An affiliate link will be available for all members
An affiliate will be earning enough to cover membership after 2 members referred
Will be able to promote individual items at hypnosisfordownload.com
The affiliate programme will not be available outside the membership area
Affiliates will have access to any session when writing blogs etc.
50% Commission when starting
Commissions rise to 70% when you have over 10 referred members.
There will be promotional offers available – such as:
give affiliates links so that they can offer a weeks free access
There is great training out there at NAMS who have a similar model
Membership can be free at NAMS with just two members on board.
So much more to tell you about another day.
What About Mr X
Well I hope the above will help Mr X understand what I am trying to do. Of course I will be writing to him personally. Mr X has trained with Adam so he does know the products quite well.
What I hope Mr X hopefully will also realise the same as me – is that Marketing is not easy. You have to get over your message clearly or there will be misconceptions.
Promoting the Membership
It is the membership and how it works as a teaching center and a library of self-hypnosis content. I want to get members on board who will see the value and will then be able to point out – that whatever your behaviours, addictions, phobias etc that there are skills to be learned self-hypnosis sessions that will help.
I just don’t want Affiliates wasting their time signing up to promote products and take no action. No use to them and none for me – LOSE – LOSE
However – there is no need to become an affiliate and what we have on offer is a good reason to belong – FULL STOP.
I hope for quite the opposite.
I want people to join as members and quickly realise that the contents could be used by people with mental health issues through to people wanting success in running, business etc. It is enthused members that will be able to refer others with a simple affiliate link. Two members on board and their membership cost is covered. After that the income – ongoing because it is recurring income.
There is no charge for the affiliate programme – the payment is for the huge content areas. I want affiliates to realise and point out the value. I am trying to give affiliates the tools they need. The knowledge of subject and to be able to promote with confidence as they know the product is good. Each referral you make who becomes a member is a WIN for you and a WIN for me.
Know Your Product and you will want others to join with all of the same advantages as you have. You will also be able to use the listing above of benefits for you to promote the same offer to your list.
This is the time of year to do something for yourself and to set your income targets.
Why not join this membership and promote the membership as an affiliate?
My son Tom has been working hard to set up our new Hypnosis For Download online store. I am delighted for so many reasons. I am sure you can feel my smile as you read these words 🙂
We have been using an Big Commerce and Ecommerce service to run our online store till now. All very good these packaged websites and simple to run – but there are always limitations. You have to rely on a third party plug in apps to support the core programme.
Now we have control and more importantly we can use software and strategies that we want to work. It will still take us some time to get the polished product – but so what.
Let’s not dbwell on the weaknesses of the old system and look forward.
Improved Benefits For Our Affiliates.
We are developing an affiliate friendly website and will focus and working closely with those who are bringing us traffic and sales.
More news about this later this month.
50% Discount During October
There are always teething problems when you put together a very large website – so we have a 50% discount on all products at the moment.
We are also after new testimonials as we haven’t moved all of the Big Commerce testimonials. We would have liked to have transferred the testimonials but it was a manual process. I need more hours in the day – so not a good use of time. So if you have purchased any of our self-hypnosis audios in the past and would like to send them to us we will be sending you a thank you gift.
There are two products that I will be almost giving away from the end of this week. All in celebration of my 70th Birthday. They are ‘Hypnosis Revealed’ and ‘Science Of Self-Hypnosis’. They are really great products produced by Adam Eason to teach you how to use self-hypnosis skills effectively – towards a healthy mind and success. Hypnosis is a clinical therapy that can help so many personal issues.
I am replying in this blog to a good question I was asked this morning.
I received an e-mail from a guy who I will call M. His message: “One question Keith – is that an affiliate link? As in you get a percentage if I buy?”
That is a fair question – and I usually put at the bottom of an article a note to indicate there may be an affiliate link in my message.
BUT what is the issue really. The thing is that it was an affiliate link and I will tell you more about that below. However let me explain the point of writing this blog. It does have a purpose.
I am going to write back to M – telling him to come and read this blog post.
I want M to get to know me. I wouldn’t put my affiliate link to anything that I didn’t know a lot about. I want M to get to know me and see that my intentions are to help him. I want M to see that I am genuine. Integrity is the most important part to make affiliate programmes work for you. Here in my blog I am exposed and bare (not a great thought). This is ME – warts and all.
HERE IS THE STORY
I have been involved with the web and internet marketing for many years. I have watched a lot of people that I know well who have made fortunes on the web – selling other peoples products as an affiliate.
The reason that they have had such success is because they have learned some skills – list building, driving large amounts of traffic to websites, making products to give away, using videos, webinars and social media – and so on – but most of all by having a presence on the web and letting people get to know them well. Self Branding.
And that is what I am doing right now.
So – we have a website where we sell self-hypnosis products – and they are evergreen products which sell well. We want nothing more than to get affiliates selling our products and giving a large commission for doing just that.
Who better to sell them? I will give you the answer – people who have used self-hypnosis products themselves in the past. They can promote them – as long as they have learned the skills as highlighted above.
AND – that is what I did this weekend.
I wrote to all of our self-hypnosis customers and asked them to put their hands in the air if they wanted to learn more about being an affiliate. I wanted to build a list of prospects who will receive the specific information about affiliate marketing.
M – was one of the responders who then got my follow up letter.
Here is that letter that M received with an affiliate link:-
Thank you for clicking on the link to say that you are interested about internet marketing and selling our products as an affiliate.
I must start off with a warning though. You need someone with you. There are many people that make money – in fact a lot of money – selling other peoples products – BUT – they have learned the game. You need proper training.
I myself, am part of a mastermind group and I am keen for you to join me – I totally enjoy learning how to market online.
Now I really want you to think about all of this carefully.
I am going to write and guide you if you will take one simple action.
I am going to send you to a page where you can find out all about making money on line. It will cost you 1$ (yes is an American website) and you will get 14 days access to the very best resources available anywhere on the web. (I am a man who has been around and made some bad mistakes before I got the best advice).
Now M***** – I will be in touch with anyone that signs up for the 14 Days trial – I will be delighted to help you in every way with all the advice I can give. Just $1 to go and find out about David and NAMS.
Jim Rohn’s words will live on – and know wonder why? What a great speaker he was – and so much there to enjoy on YouTube.
This Monday morning I set about looking for some words of encouragement for some people I am keen to – lets say – kick in to ACTION
Yes let me say that another way…
This is a message that I am targeting at a small amount of people who I want to help. They will be invited to come and read this message – however this is for anyone that wants to change their life for the better.
I am focused these days on a retirement project which is all about making money from affiliate programmes. Over the years I have developed websites and set up marketing for many businesses – but always in the back of my mind I secretly wanted to concentrate on all this affiliate stuff. So I am starting a new chapter in my life – and I so want this all to fly – in fact try to stop me.
There are two strands – The first – I have some audio products – (self-hypnosis MP3s recorded by Adam Eason) that I am wanting to recruit affiliates to promote and sell – my focus in this blog today The second – is a project where I will be selling other people’s products as an affiliate. More about this one another day.
I have a small group at the moment of affiliates trying to sell the audios – but predictably most of them won’t succeed. Nothing will change for most of the affiliates I have on board – HOWEVER I am on the look out for the gems – the guys who will make a change to their lives – because they want it to happen – and who will find the best teacher.
I watched a YouTube video this morning of Jim Rohn speaking on one of this personal development events. NOW – to watch this video will take 10 minutes of your time – but WHAT a ten minutes. Jim sadly died in 2007 but his words and inspiration remains with us and I encourage potential entrepreneurs to collect and absorb the messages. It is all down to you.
So here it is. This 10 minute clip will say all I am wanting to say to this group. I hope it will get them going.
After watching that video I would like you to do one thing that is ‘EASY’
GET IN ON THE AFFILIATE ACTION
The thing that I am really keen for you to do is to get great training. The skills can be learned. I am inviting you to check out NAMS which will cost you $1 for 14 days. You can cancel before joining the membership and there are other options.
You can bet I will be watching for you joining the Insiders Club Mastermind today – and I will be in touch.
It is vital to surround yourself with great talented experts to succeed. There’s a strong statement – and I mean it.
I have worked for years with Adam (hypno-geek) Eason – who is a talent and a leader in his field of clinical hypnotherapy.
On the marketing side of the business I have had various mentors along the way but none that compare with a team that I am going to introduce you to in this blog. David and Jen at NAMS.
Mind You BEWARE! – David and Jen and their talented expert friends – are keeping me up late at night.
At about 10pm yesterday evening – I started to listen to a really talented expert talking about using video streaming – (advice strength 10/10).
About 11pm I started listening to an incredibly successful (I mean multi-millionaire successful) marketing guy about putting blueprints, and funnels in place before wondering about traffic sources. (another 10/10 offering presentation).
I then started to listen to a third interview which I reluctantly had to pause because there were 90 minutes more to play. I wasn’t sleepy – but needs must.
So what am I up to?
Well I don’t really find it work to be honest. I thoroughly enjoy learning from masters of their craft. We have some big business targets this year and that is what I am chasing. Making it happen! But I need experienced help and advice.
I recognise the amount of work that David and his market training team have put into their membership website because I have had to build up massive amount of video, webinar, interviews that we have recorded and packaged in our own College of Hypnosis website.
We are taking our hypnotherapy business to a new level and marketing and affiliates are central to the plans.
We are looking for affiliates to join us – BUT unless you are an experienced affiliate already you will need to learn the trade – pre-selling, getting traffic, building mailing lists, targeting, social media etc.
YOU HAVE TO LEARN AND WORK
Now if YOU want to build a successful affiliate/passive income business – it is not easy. You will have work to do. You will have skills to learn. There will be experts you need to advise you. The rewards are enormous though if you take the action and learn the game.
SO WHERE ARE WE JUST NOW?
The image below is very basic and is ONLY about the marketing side of what I am up to. My blueprint which I will share with you soon will have all the funnels I am trying to develop.
My late night training – mentioned above – was all from NAMS (Novice To Advanced Marketing System) run by David Perdew and his daughter Jen. I thoroughly recommend that the affiliates for our evergreen hypnosis audios and videos get their marketing training with NAMS also.
The products and college courses need to be promoted by our well trained affiliates and we all WIN. We know the products sell well as we have been selling them ourselves for a few years. We also have courses that you can promote with large commissions.
So this is what I am after – adding a circle on this picture which is YOU – who joins me learning from the top internet marketers at NAMS promoting, products, courses and other affiliate projects.
Suggested marketing support for our affiliates – it is good enough for me – and I am fussy!
Let’s keep it simple. (SIMPLE is something I personally have to learn)
I am really keen that you get hold of me if:
you want to learn more about hypnosis and being a hypnotherapist
you are a hypnotherapist wanting – continuing professional development
you are interested in hypnosis audio/video products
hypnotherapist want to sell our products from 50% commission upwards [NAMS]
an affiliate wanting to sell our products [NAMS]
an affiliate wanting to promote our courses. [NAMS]
anyone wanting to learn internet marketing [NAMS]
WHAT I HAVE HERE IS A GIFT AND TRIAL OF
NAMS FOR 1 DOLLAR
Now here is a suggestion for all of you with NAMS at the end.
Solve The Biggest Issue You’re Struggling With In Your Online Business Today….FREE!
OK – this is a great opportunity for you to get some help from NAMS for your internet needs
You can go and select your main business online issue and get a some MP3 files to help you find some solutions.
AND – when you have made your choice and selected your gift of MP3 audio solutions.
THEN don’t go away because I want you to listen to David Perdew as he describes the MyNAMS Insiders Club.
It will cost you 1$ for for 14 Days where you can assess everything.
Once joined you will see that you have access to everything – all the training and a private Facebook Group.
I won’t even begin to describe the contents. The best thing to do is to log in to the myNAMS Insiders Club and watch the video ‘New Member Orientation’ where you will get a good tour of all of the areas of the website.
Interesting times because I am wanting to train affiliates for our online shop of hypnosis audio and video products.
Now the dilemma is that the ideal promoters would by hypnotherapists – and we know plenty of those – but there is a steep learning curve to be a successful affiliate. Could I train affiliates – hmmm – probably, maybe, with a lot of time, a fair wind and lot of good luck. So maybe – BUT not as efficiently as somebody I know.
So if you are keen to make some affiliate money online then this post is for you. You don’t have to be a hypnotherapist – if this appeals come along and find out.
Let me take you back…:
I have been marketing online for many years and I spent a fortune in the past on this course, that course and the next shiny object product etc. There were HOWEVER only three people that absolutely helped me get to grip with what I was doing.
In fact I will introduce you to one of them today. David Perdew – His hair has whitened (just like mine) but his knowledge has deepened. Anyway more about him in a minute.
Now in any business online or offline the most important thing is your mailing list and your relationship with the people on your mailing lists. This is particularly true if you are a hypnotherapist. Would I go to a practitioner that I had not got to know a lot about – NO WAY.
But mailing lists are strange.
Adam and I market our hypnotherapy courses and I used to wonder why I was sending messages to people who had been on our mailing list and hearing from us for many years and taking no action.
Why did they not unsubscribe?
Why did they keep opening our messages?
WELL – Every year we get someone coming out off the cobwebs and telling us that they have been thinking about doing the hypnotherapy course for years. We don’t need to be told that – WE KNOW!
Now getting a relationship online is actually wonderful and the important thing to realise is that to get people to buy things from you is the same situation –
Do the people know you?
Do they see you as the expert?
Has he (and of course she ) done it themselves?
Who is he/she knocking around with – what company to they keep? (don’t forget successful people sit alongside other successful people because they don’t want any of the negative stuff getting in the way).
Distance is absolutely not the barrier and the first person this year to sign on with Adam for his Online Hypnotherapy Diploma Course is a lady in New Zealand. COOL !
(I asked my kids on WhatsApp if there was a better up to date term to add rather than COOL – I got back: Awesome ! Ace ! and Siiiicccckkkk ! so take your pick )
If you deliver lively, funny, emotionally charged, personal anecdotes via your e-mails, in your blogs and your social media, then the world is your stage.
If I have been in touch socially online:
Guess which hypnotherapist I would go to.
Guess which online merchant I would trust and purchase products from.
Guess which trainers, merchants, practitionrers I would recommend – YES somebody I had got to know even if it was only online..
AND YOU KNOW WHAT
I am just about to do that – meet David Perdew
A few years ago I did some training with David and it was really top notch.
This last weekend I went back to see what he is up to as I need help growing the affiliate side of our business and indeed maybe train affiliates for us. Well it turned out to be a really great experience. I have joined the insider group training.
The weekend weather wasn’t great so I didn’t get away from my laptop:-
I learned about a newly updated mindmapping software called ‘FreeMind’ from a Bob Jenkins and put together a mindmap which I will show you another day.
I saw a terrific interview with a lady called Connie Green who was talking about Building a Mailing List.
There is a February Challenge about developing a business and a great interview there also.
I also joined their private Facebook Group.
Now here is a way to find out more – and believe me I will be hoping that when you join you will let me know so we can work together promoting our Hypnosis For Download audio and video downloads.