Blog Posts To Help Marketing Of Hypnosis Products
Well I have been for my half hour walk and thought through today’s blog listening to a podcast.
I finished my blog yesterday with brief comment about writing your blog to one person. Copy write training is also always talking about this talking to a specific person BUT…
I Find This Hard to do With Hypnosis Products.
Let me explain
If you look around this website you will see that I deal with self-hypnosis audios and videos. I have an online store called Hypnosis For Download. I also have a hypnosis for streaming membership full of all of the audios and videos.
My main interest is a new membership website which is my main focus. The membership site offers training, scientifically researched techniques and so on by Adam Eason author of a book ‘The Science Of Self-Hypnosis’
How DO we get to Promote Hypnosis Products
How to market and identify people when THEY are ready is the conundrum. I can’t make a landing page for every situation and write copy that will meet all of the needs of the shopper.
In fact my marketing approach is to leave the hypnosis for download website in place with well over 200 products.
So it is like having 200 landing pages.
The shop is a lead magnet.
This morning there was a person who had bought a product for Insomnia.
I will in fact offer her more than she thought.
I will give her access to a three day use of our Hypnosis For Streaming membership resource, so she can see the scientific research, education and demystifying resources audios and videos.
Into our funnel she goes to educate and help.
A VIP – as she has bought already.
I want to offer her valuable service which enhances her original purchase.
That is Fine BUT…
Most people would not start at the store though or even think of hypnosis necessarily as a solution.
Take This Example About Raynauds
This is really crying out for a blog post to be written about it – the important thing to offer at the bottom of the blog would be a free copy of melt stress and also three day access to our membership website…
Now I was listening to a radio programme this morning where a lady was talking about having Raynouds Disease.
In fact far from talking – she was describing the pain in a very emotional heartfelt way and was describing how hard it was to button up her coat or get her gloves on.
Now she is not alone, there are 10 million sufferers in the UK – I have just looked on the NHS (our health service in the UK)
Raynaud’s phenomenon is common and doesn’t usually cause any severe problems. … Raynaud’s affects your blood circulation. When you’re cold, anxious or stressed, your fingers and toes may change colour.
Now the lady on the radio was saying that her Raynauds flared up and was worse when she felt stressed or anxious.
What am I thinking when I hear stories like this? I just wanted to send her Melt Stress – one of our audios.
Now I could really tell that story in a lot of detail and hopefully include an audio recording from the programme where she is describing the pain
People Come To Hypnosis in a Variety of Ways.
Adam Eason – the Hypnotherapist I have been working with developing his College of Hypnosis business became a hypnotherapist because he found hypnosis to be a cure for his psoriasis.
All other medications and treatments had failed and he was desperate for a solution. Adam was shocked when he followed a recommendation to go to a hypnotherapist and that the hypnosis worked within a few days. On from there to where he is today a leading authority and author on the subject.
I Wish I Had Learned All About Hypnosis While I Was Nursing
Before I met Adam in 2005 – I had no idea about the hypnosis, cognitive behavioural therapy, NLP and other talk therapies.
As I worked alongside Adam filming his courses and producing his audios and videos I took it all on board.
Not in an academic way – NO – I USED the self-hypnosis audios and techniques.
For instance: I used to sweat profusely before speaking publicly and now that is a thing of the past. Now this was a real problem as I was often teaching in a Nursing School. In the Middle East I used to wear a jacket simply because i wanted to hide my perspiration. That looked weird in that climate. But there you go – what we will do to overcome something that was just a mental issue. Since hypnosis therapy – that has gone – a thing of the past.
I used “Think Yourself Thin” to get my fat belly in check. The stories I could tell you about my weight. Sounds like another blog to me leave it there today..
What Are Potential Customers Perceptions Of Hypnosis
The point I am struggling to make is that everybody is in a different place all of the time and with different perceptions about hypnosis.
In fact there is an education necessary in so many potential clients.
I know a lot of Hypnotherapists who have been well trained – But they have to win confidence to get going.
We will explore the perceptions and oh YES the misconceptions of mental therapies another day.
I am Going to Let You Into a Secret.
The best people to provide that education are other users.
But my main target are happy customers and hypnosis users who want to become affiliates. They can tell the true worth of these mind therapies.
Something Different Tomorrow
We will have a bit more fun tomorrow. With something off of the wall. Why not!
I don’t know what at the moment but I will decide in my 30 minute walk in the morning.