Hypnosis Downloads To Hypnosis Streaming – My Ecommerce Strategy Over 10 Years
I have been around on the internet long enough to know that you must not sit still if you want to be a successful internet marketer. Furthermore the goalposts keep changing.
Hypnotherapist Adam Eason and I put together hundreds of audio and video products and have sold them in various ways online.
Let me give you an inside view of the changes we have gone through when selling them online – a real education.
I originally used about 10 years ago an ecommerce service 1shoppingcart for our digital products.
1Shopping cart was ok and had a good affiliate package so that we could attract affiliates to sell our products.
The downside (things have changed now) of 1shopping cart was that there were no themes and you had to link your sales pages into the shopping functionality.
We originally sold CDs as well but our sales were predominantly digital, partly because they were a cheaper, and because they were available instantly. Dropped the CDs.
After about five years we changed to Big Commerce to sell our products.
I flippantly say changed – but that does not tell you a thing about how hard it is to set up a new shopping site with hundreds of download products.
The audios and videos were far too large to be accommodated on the shopping service websites.
So we had to upload all the files to Amazon Web Services storage and deliver a pdf download to the customer when they purchased which had the link to the download pages. Cumbersome but the only way to directly offer immediate response when the customer purchased.
CONS of Big Commerce. NO Affiliate package!!
What a mistake to make on my part.
I tried on more than one occasion to add a third party affiliate management solution. The products I tried were a disaster.
We did manage to get some affiliates – but only about five of them were successful – I will not begin to tell you the issues with software involved. NO – I will Urrrgghhh
WooCommerce – Much Better Solution
About two years ago I changed to WordPress plugin solution WooCommerce – a great answer and offering a lot of new options.
DOWNSIDE!!! I had to set up ALL of the products once again.
But there were new options and besides which there was a noticeable change in customer behaviour online.
We had noticed that the hypnosis downloads were NOT selling so well online. Surveys showed that people were using there phones and other mobile devices to access their digital products.
Also – Gave Mobile Apps A Try!!
We decided to put our hypnosis sessions (the cheaper products) out as mobile apps.
A real mistake I have to admit.
The products had to be sold for pence in that market and it really undervalued them. OK we were getting them out through iTunes, Amazon etc but keeping up with the changes in their software was baffling. Not for me and we pulled away from that.
About 18 months ago I joined an internet marketing training membership ran by David Perdew and his daughter Jen. It was NAMS and what a great place to land. Here were some real successful marketers whose integrity from the word go I admired.
My retirement project makes me keen to find a way to market these great evergreen self-hypnosis products. Because of the reasons I have been sharing with you in my last few blogs (go have a look) you will understand that I really want people to learn the power of the brain and how to control your thinking.
Hypnosis Streaming Membership – My Netflix Approach
As I tuned into all of the training material on NAMS I realised that there was a new option. A membership website – low cost monthly access. I call it my Netflix approach – as the content offered is varied and suits different customer needs.
I wanted people entering the membership website to have access to anything.
Also any updates to the membership were simple.
AGAIN there was the issue of setting up everything yet again – SO BE IT!
I got really excited then as I worked through the advantages and opportunities to develop the membership website.
Giving Customers Huge Value:
Besides the individual self-hypnosis sessions there are programmes and educational videos. For example a product that sells on our Hypnosis For Download website for £95 is there.
Also Giving Customers New Options:
I will be looking for new hypnotherapists to join and am not really concerned about duplicate sounding sessions. It will be great to add specialists of course and I will do that. However if I have different scripts for say ‘Control Your Weight’ what is the problem – some people will prefer a female voice or different accent.
Product Delivery and Service Easier:
With only streaming delivery – as long as the customer has internet access they will be able to get their audios delivered anywhere in the world on any device, pc, tablet, TV, phone. Streaming is easier! If you have ever delivered digital products online you will probably understand it when I say the service and customer support can be very time consuming. All of our audios that were downloaded were zipped – and just dealing with questions about that was tiresome to say the least (even though all of the information was supplied on the thank you page and the support desk)
Security Of Products
With my new setup I have set things up using a product delivery platform ProductDyno. I was keen to find a fast delivery and security so that files could not easily be downloaded. With Amazon storage and streamed delivery we have improved the secure delivery of our products.
What Great Landing Magnet Website
We have the WooCommerce online sales of the products in Hypnosis For Download. This is great as it still sells products and has traffic already. So it will continue to function and act as a lead magnet. We know that anybody buying a product there is interested in self-hypnosis.
The thank you page and purchaser follow up e-mails are now offering a three day access to a demonstration copy of our Hypnosis For Streaming Membership area.
This was another idea developed from what I learned at NAMS. ONLY Members would be able to be affiliates.
All members of Hypnosis For Streaming membership website will get an affiliate link. Each member can get 50% referral payments on going. The best people to promote you are current users. Real life testimonials.
All Additions To Membership Will be Automatically Available To All Members
This is a big one. The smallest changes will be available – constant updating is a reality.
Getting To Know You:
Within the membership you have access to your community. It is easy to arrange webinars, events and so on. So what a good place to end this blog. I am just longing to get to know you within our Membership area.
Otter is for recording your voice and getting a transcription done right away to turn it into text
Ah ha – mind cogs were whirling.
I could get a blog written in draft format while I am taking my morning exercise.
It is some time since I got a blog written – why is it so low on the list – it matters. Yes this approach will help.
But There Is Something Else – Video
I am building a list of potential affiliates for my retirement project of selling hypnosis products and my aim at the moment is to build that mailing list. My online marketing friends keep on giving me loads of advice about using video to help build my list. Most of those guys make it look so easy and walk along chatting away with phones on selfie sticks as if it is quite natural.
So this morning – that was the aim. NO messing about – just record a video and write the draft of a blog during my early morning walk.
Blog Writing On The Go – How Did it Go?
Well not a going proposition at this time of the year. Only just light enough at 6am. Never mind – it is just a test. Facebook Live next at any time and anywhere.
Surprisingly relaxed (nobody around of course which helped – not even the dog walkers)
I never gave what I said on the video a thought really – which was odd. Just got on with it.
I was breathing heavily and a bit sweaty as I had just been walking quite fast – good job that we don’t record smells.
I had a square screen for filming the video which was a mistake I believe for a video out on location. It would have been better to show more of the venue.
I had got a little app running on my phone which tells me how far I’ve walked and at what speed etc. It started to give me a message in the middle of recording and I thought it would come out on the video. It didn’t – but it did distract me. Turn off all apps.
Otter was really great and without learning my voice patterns the transcription was very good. There are limits of course – Michael Selzner was ‘Michael Cells are’
When I got back home I very casually announced that I had been for my usual walk BUT had made a video and written a blog at the same time.
Babs wasn’t really impressed! I will have to add another couple of tasks to win that one.
Emotions In January Has Affected Our Marketing In the Past
Since I have been involved with Adam Eason putting together self-hypnosis products I have noticed many things that have affected our marketing in January. I have to admit that I have always thought that marketing in January is different.
In fact January is such a STRANGE month that I have waited till the last week to set the promotion going for our new Membership area – Hypnosis For Streaming
So what is it with January
When planning this blog post I was looking for some quotes about January but instead came across a great blog from Halfords the bike company called ‘The Five Emotions Of January’.
Brief summary of Halfords Blog:
Ahhh January. You’re certainly not our most loved month. Reflecting on a good old knees up over the festive season brings a smile to your face, but then the crashing reality of getting back to work and tackling those new goals sets in. But alas! We are all riding the rollercoaster together, so buckle up and revel in the fact that you are not alone…
The emotions highlighted in the blog were:
Week 1 Motivation – I will do etc
Week 2 Mourning (no money, diets yuck, exercise etc)
Week 3 Realisation (over thinking – I don’t get this)
This Year I Have Been Busy In January – Not Marketing The Usual Products…
Every year we run tweets and adverts about all the things you people out there want to achieve in the coming year. We know we have tools that can help make those things happen.
What does the New Year resolutions list look like? (Without looking I am sure you can guess.)
Improve Health – especially stopping any addictions, smoking, excess alcohol and so on
Control weight and look good on the beach this summer
Be motivated seek new opportunities for sucess
The problem is that although January comes in with a flash, bang, lets party!!
Then what happens – how does January work out?
Pretty murky outlook really: (some of this only applies to the northern hemisphere – but Australia has been rather hot)
The days are short – dark
The weather – well so no more
The papers are full of Blue Monday – the most depressing day of the year – credit card bills are hitting the doormat
No money until the end of the month
Flu and colds
Long waits in hospitals
Conclusion – What hope for our New Years Resolutions – might as well hit the bottle [a note here – I am only kidding].
My Marketing – Actually Not in Existence – Has Been Different This Year
This year I have had a different approach though. Forced upon me because I had other objectives.
I have been setting up a new approach to getting the Hypnosis For Download products out in a different way. The Hypnosis For Download online store and downloading of files will continue BUT most people will find this streaming approach easier and flexible.
The strategy is to make self-hypnosis products available from a membership area.
Hypnosis For Streaming Membership
Membership Option – Here is the logic / thinking / give it a go / honest reasons for the changes
[Here It Is In a Nutshell]
**We have a large number of products in the Hypnosis for Download website – a large resource / library of self help products. ** Members will be able to select a large range of combination of products that meet their specific needs. **Videos about self-hypnosis skills and other psychological techniques available to all members **Also we want to encourage members to invite others to join AND reward them for doing that. **Personal, **Secure, **High Value, **Supportive Service **Online Income **THAT’s THE AIM
More About the Membership Option
1. Make the Products Easily Available – I know – in fact I ABSOLUTELY know – that the Self-Hypnosis products we have can help so many of those New Year Resolutions. Easier. Faster. Permanently. By making the products available from any device using your login details your access is flexible, secure, mobile and private.
2. Teach How To Use:- Some of the videos and audios in the membership website are aimed at showing you all about self-hypnosis and other psychological skills. These are products that in the past were expensive to purchase and download. In the membership area they will be available to all members and help improve the use and effectiveness of the self-hypnosis products.
3. Personal Selection:- Members will be able to select and choose any combination of the library of self-hypnosis choices. Mix and Match hypnosis.!!
4. Ease of Access:– Having run the support desk for Hypnosis For Download, I can tell you first hand, that people have problems with large products and downloads and lose the files or computers crash with everything lost etc etc !!!! . SO … What we are doing now is putting digital products into secure storage areas and delivering them directly over the internet. Streamed delivery to any laptop, tablet, mobile phone using login details. Available anywhere in the world (as long as phone network or wifi etc.) The whole process will be simpler and cheaper to deliver when everything is in place.
5. Personal and Avoiding Embarrassment:- You may not think this is a big one, but it is. If you have an addiction or sexual issue that you want to overcome, and you know there are products out there to help you – it takes courage to actually order them. In the members area, all products of a personal nature are available to you. Nobody knows what self-hypnosis sessions you are using. They are available to all members.
6. Incredible Value:- We want people to be using these great products created by our Hypnotherapists. We are a business though and keen to make a living and what I really want to achieve is extensive delivery so that low cost is not an issue. We have to do the maths. All members joining now will definitely get the best deal. £7.50 per month.
7. Exclusive Affiliate Links:- The best marketing for any busy is word of mouth. There is a great opportunity for members to refer and the reward is great. You will get 50% commissions for members you refer. Your turn to do the maths. Two new referred members and you will have free membership as your monthly payment will be equal to your commissions. More members you have a monthly income.
8. Further Opportunities:- Not going into this just now but members who are interested in increasing affiliate income we will be talking to you.
9. Products For Non Members:– We will keep the Hypnosis For Download store open with the abilility to download products if that is what you prefer to do. BUT We have already started offering individual self-hypnosis session as streamed products using links the members area just for a specific product.
The Current State Of Play.
For two months now we have been uploading the many hundreds of audio and video files to a new encrypted secure area in Amazon Web Services.
We are at the point where there are about two thirds of the files in place.
All of the products that are currently available in our Hypnosis For Download online shop will be added within the next three weeks. We have concentrated first on the bigger programmes.
Last Week Of January
So here we are in the final week of January when it is probably the best time to reassess your New Years resolutions.
Why not try out a membership at Hypnosis For Streaming Membership area – where you will have a huge amount of Self Help resources.
DON’T FORGET – With a couple of referrals who become members you will have this massive library resource available for NOTHING. And you are in a place to make some money as well.
Hangout in my bedroom. What is that about? Funny story..
I can only categorise this blog under life – and perhaps I should add a section called bizarre. I just love it when things that are unexpected happen – life’s rich tapestry.
[I will make a blog post shortly about a training business in America where I am developing my marketing skills. So no details at the moment.]
However – here is my opening gambit and meeting with David and Jen who head up the business.
I love their approach so much and the way they operate and keep their organisation rolling and growing. There is a set routine and you know where you stand week by week. Every Thursday they have a Question and Answer session with their member-insiders. (It is annoying that their routine conflicted badly with my schedule of playing badminton in that hour – but I have sorted that now)
I was joining my first one of these Q&A sessions yesterday evening. I had so much I wanted to observe. I had already found out that David’s team are using ‘Webinar Jam‘ and ‘Zoom‘ which are hangout/webinar software programs that I wanted to know more about. I knew they also use ‘Infusionsoft’ software and I am wondering whether to move my list from Aweber. I knew they were going to be talking about a dynamic quiz software etc.
So much to look forward to and just sit down and observe and learn.
So the time of the hangout/webinar or whatever you want to call it approached and it was six o’clock in the evening here in the UK. There was bedlam down stairs with my family coming and going – so I went up to my bedroom – set my pillows up – lolled on my bed – nice and comfortable and logged in for the first time to Zoom.
All was good and I could see my little picture at the top as an attendee. Zoom looked pretty cool – but I didn’t want to sit there (or rather loll there) in front of David and Jen the presenters and all the other insiders who I had not met before.
So I clicked on my picture and there was a small menu, and one of the options was ‘Hide’. Good – thought I and clicked that link. There I was safe and sound – I can do what I like and enjoy the session.
It got dark and I had to turn the light on behind me – which was probably good. Why do I mention that?
Well – David started talking to attendees – and still I just observed and listened taking in every word from other insiders.
Then SHOCK – David said and ‘Hello Keith I have unmuted you’ Not sure of the exact words – but that was enough. What!!!
I had been on show, doing goodness knows what, for one hour in front of all of those people.
I had a thousand and one questions – but to say I was unprepared hardly describes it. I waffled on about goodness knows what. I am actually dreading seeing the recording and my comments.
I have been at the internet for ever – I put up my first website in 1994 when it was in its infancy (a story for another day) The internet still surprises me every day. Why don’t I ever learn.
I will put an elastoplast over my laptop camera in future when I don’t want to be seen.
To all the insiders that were there. ‘HELLO – Keith has arrived’.
Interesting times because I am wanting to train affiliates for our online shop of hypnosis audio and video products.
Now the dilemma is that the ideal promoters would by hypnotherapists – and we know plenty of those – but there is a steep learning curve to be a successful affiliate. Could I train affiliates – hmmm – probably, maybe, with a lot of time, a fair wind and lot of good luck. So maybe – BUT not as efficiently as somebody I know.
So if you are keen to make some affiliate money online then this post is for you. You don’t have to be a hypnotherapist – if this appeals come along and find out.
Let me take you back…:
I have been marketing online for many years and I spent a fortune in the past on this course, that course and the next shiny object product etc. There were HOWEVER only three people that absolutely helped me get to grip with what I was doing.
In fact I will introduce you to one of them today. David Perdew – His hair has whitened (just like mine) but his knowledge has deepened. Anyway more about him in a minute.
Now in any business online or offline the most important thing is your mailing list and your relationship with the people on your mailing lists. This is particularly true if you are a hypnotherapist. Would I go to a practitioner that I had not got to know a lot about – NO WAY.
But mailing lists are strange.
Adam and I market our hypnotherapy courses and I used to wonder why I was sending messages to people who had been on our mailing list and hearing from us for many years and taking no action. Why did they not unsubscribe? Why did they keep opening our messages? WELL – Every year we get someone coming out off the cobwebs and telling us that they have been thinking about doing the hypnotherapy course for years. We don’t need to be told that – WE KNOW!
Now getting a relationship online is actually wonderful and the important thing to realise is that to get people to buy things from you is the same situation – Do the people know you? Do they see you as the expert? Has he (and of course she ) done it themselves? Who is he/she knocking around with – what company to they keep? (don’t forget successful people sit alongside other successful people because they don’t want any of the negative stuff getting in the way).
Distance is absolutely not the barrier and the first person this year to sign on with Adam for his Online Hypnotherapy Diploma Course is a lady in New Zealand. COOL !
(I asked my kids on WhatsApp if there was a better up to date term to add rather than COOL – I got back: Awesome ! Ace ! and Siiiicccckkkk ! so take your pick )
If you deliver lively, funny, emotionally charged, personal anecdotes via your e-mails, in your blogs and your social media, then the world is your stage.
If I have been in touch socially online: Guess which hypnotherapist I would go to. Guess which online merchant I would trust and purchase products from. Guess which trainers, merchants, practitionrers I would recommend – YES somebody I had got to know even if it was only online..
AND YOU KNOW WHAT
I am just about to do that – meet David Perdew
A few years ago I did some training with David and it was really top notch.
This last weekend I went back to see what he is up to as I need help growing the affiliate side of our business and indeed maybe train affiliates for us. Well it turned out to be a really great experience. I have joined the insider group training.
The weekend weather wasn’t great so I didn’t get away from my laptop:-
I learned about a newly updated mindmapping software called ‘FreeMind’ from a Bob Jenkins and put together a mindmap which I will show you another day.
I saw a terrific interview with a lady called Connie Green who was talking about Building a Mailing List.
There is a February Challenge about developing a business and a great interview there also.
I also joined their private Facebook Group.
Now here is a way to find out more – and believe me I will be hoping that when you join you will let me know so we can work together promoting our Hypnosis For Download audio and video downloads.