Hypnosis Downloads To Hypnosis Streaming – My Ecommerce Strategy Over 10 Years

I have been around on the internet long enough to know that you must not sit still if you want to be a successful internet marketer.  Furthermore the goalposts keep changing.

Hypnotherapist Adam Eason and I put together hundreds of audio and video products and have sold them in various ways online.

Let me give you an inside view of the changes we have gone through when selling them online – a real education.


1Shopping Cart

I originally used about 10 years ago an ecommerce service 1shoppingcart for our digital products. 

1Shopping cart was ok and had a good affiliate package so that we could attract affiliates to sell our products.

The downside (things have changed now) of 1shopping cart was that there were no themes and you had to link your sales pages into the shopping functionality.

We originally sold CDs as well but our sales were predominantly digital, partly because they were a cheaper, and because they were available instantly.   Dropped the CDs.


Big Commerce

After about five years we changed to Big Commerce to sell our products.   

I flippantly say changed  – but that does not tell you a thing about how hard it is to set up a new shopping site with hundreds of download products.

The audios and videos were far too large to be accommodated on the shopping service websites. 

So we had to upload all the files to Amazon Web Services storage and deliver a pdf download to the customer when they purchased which had the link to the download pages.  Cumbersome but the only way to directly offer immediate response when the customer purchased.

CONS of Big Commerce.   NO Affiliate package!!

What a mistake to make on my part.

I tried on more than one occasion to add a third party affiliate management solution.  The products I tried were a disaster. 

We did manage to get some affiliates – but only about five of them were successful – I will not begin to tell you the issues with software involved.   NO – I will Urrrgghhh


WooCommerce – Much Better Solution

About two years ago I changed to WordPress plugin solution WooCommerce – a great answer and offering a lot of new options.  

DOWNSIDE!!!   I had to set up ALL of the products once again.

But there were new options and besides which there was a noticeable change in customer behaviour online.

We had noticed that the hypnosis downloads were NOT selling so well online. Surveys showed that people were using there phones and other mobile devices to access their digital products.


Also – Gave Mobile Apps A Try!!

We decided to put our hypnosis sessions (the cheaper products) out as mobile apps. 

A real mistake I have to admit. 

The products had to be sold for pence in that market and it really undervalued them.  OK we were getting them out through iTunes, Amazon etc but keeping up with the changes in their software was baffling.  Not for me and we pulled away from that.


Getting Help

About 18 months ago I joined an internet marketing training membership ran by David Perdew and his daughter Jen.  It was NAMS and what a great place to land.  Here were some real successful marketers whose integrity from the word go I admired.

My retirement project makes me keen to find a way to market these great evergreen self-hypnosis products.   Because of the reasons I have been sharing with you in my last few blogs (go have a look) you will understand that I really want people to learn the power of the brain and how to control your thinking.


Hypnosis Streaming Membership – My Netflix Approach

As I tuned into all of the training material on NAMS I realised that there was a new option.   A membership website – low cost monthly access.  I call it my Netflix approach – as the content offered is varied and suits different customer needs.

I wanted people entering the membership website to have access to anything.

Also any updates to the membership were simple.

AGAIN there was the issue of setting up everything yet again – SO BE IT!

I got really excited then as I worked through the advantages and opportunities to develop the membership website.


Membership Advantages

Giving Customers Huge Value:

Besides the individual self-hypnosis sessions there are programmes and educational videos.  For example a product that sells on our Hypnosis For Download website for £95 is there.

Also Giving Customers New Options:

I will be looking for new hypnotherapists to join and am not really concerned about duplicate sounding sessions.  It will be great to add specialists of course and I will do that.  However if I have different scripts for say ‘Control Your Weight’ what is the problem – some people will prefer a female voice or different accent.

Product Delivery and Service Easier:

With only streaming delivery – as long as the customer has internet access they will be able to get their audios delivered anywhere in the world on any device, pc, tablet, TV, phone.  Streaming is easier!
If you have ever delivered digital products online you will probably understand it when I say the service and customer support can be very time consuming.  All of our audios that were downloaded were zipped – and just dealing with questions about that was tiresome to say the least (even though all of the information was supplied on the thank you page and the support desk)

Security Of Products

With my new setup I have set things up using a product delivery platform ProductDyno.  I was keen to find a fast delivery and security so that files could not easily be downloaded.  With Amazon storage and streamed delivery we have improved the secure delivery of our products.

What Great Landing Magnet Website

We have the WooCommerce online sales of the products in Hypnosis For Download.  This is great as it still sells products and has traffic already.  So it will continue to function and act as a lead magnet.  We know that anybody buying a product there is interested in self-hypnosis.

The thank you page and purchaser follow up e-mails are now offering a three day access to a demonstration copy of our Hypnosis For Streaming Membership area.

This is the page they and in fact anyone are offered three day access in our demonstration website.

Monthly Payment For Affiliates:

This was another idea developed from what I learned at NAMS.   ONLY Members would be able to be affiliates.

All members of Hypnosis For Streaming membership website will get an affiliate link.  Each member can get 50% referral payments on going.  The best people to promote you are current users.  Real life testimonials.

All Additions To Membership Will be Automatically Available To All Members

This is a big one.  The smallest changes will be available – constant updating is a reality.

Getting To Know You:

Within the membership you have access to your community.  It is easy to arrange webinars, events and so on.  So what a good place to end this blog.   I am just longing to get to know  you within our Membership area.

 

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