Emotions In January Has Affected Our Marketing In the Past
Since I have been involved with Adam Eason putting together self-hypnosis products I have noticed many things that have affected our marketing in January. I have to admit that I have always thought that marketing in January is different.
In fact January is such a STRANGE month that I have waited till the last week to set the promotion going for our new Membership area – Hypnosis For Streaming
So what is it with January
When planning this blog post I was looking for some quotes about January but instead came across a great blog from Halfords the bike company called ‘The Five Emotions Of January’.
Brief summary of Halfords Blog:
Ahhh January. You’re certainly not our most loved month. Reflecting on a good old knees up over the festive season brings a smile to your face, but then the crashing reality of getting back to work and tackling those new goals sets in. But alas! We are all riding the rollercoaster together, so buckle up and revel in the fact that you are not alone…
The emotions highlighted in the blog were:
- Week 1 Motivation – I will do etc
- Week 2 Mourning (no money, diets yuck, exercise etc)
- Week 3 Realisation (over thinking – I don’t get this)
- Week 4 Desperation (sell possessions)
- Week 5 Elation – PAY DAY!
Thanks – Lizzie at Halfords – good blog post.
This Year I Have Been Busy In January – Not Marketing The Usual Products…
Every year we run tweets and adverts about all the things you people out there want to achieve in the coming year. We know we have tools that can help make those things happen.
What does the New Year resolutions list look like? (Without looking I am sure you can guess.)
- Get fit,
- Improve Health – especially stopping any addictions, smoking, excess alcohol and so on
- Control weight and look good on the beach this summer
- Be motivated seek new opportunities for sucess
The problem is that although January comes in with a flash, bang, lets party!!
Then what happens – how does January work out?
Pretty murky outlook really: (some of this only applies to the northern hemisphere – but Australia has been rather hot)
- The days are short – dark
- The weather – well so no more
- The papers are full of Blue Monday – the most depressing day of the year – credit card bills are hitting the doormat
- No money until the end of the month
- Flu and colds
- Long waits in hospitals
Conclusion – What hope for our New Years Resolutions – might as well hit the bottle [a note here – I am only kidding].
My Marketing – Actually Not in Existence – Has Been Different This Year
This year I have had a different approach though. Forced upon me because I had other objectives.
I have been setting up a new approach to getting the Hypnosis For Download products out in a different way. The Hypnosis For Download online store and downloading of files will continue BUT most people will find this streaming approach easier and flexible.
The strategy is to make self-hypnosis products available from a membership area.
Hypnosis For Streaming Membership
Membership Option – Here is the logic / thinking / give it a go / honest reasons for the changes
[Here It Is In a Nutshell]
**We have a large number of products in the Hypnosis for Download website – a large resource / library of self help products.
** Members will be able to select a large range of combination of products that meet their specific needs.
**Videos about self-hypnosis skills and other psychological techniques available to all members
**Also we want to encourage members to invite others to join AND reward them for doing that.
**Personal, **Secure, **High Value, **Supportive Service **Online Income
**THAT’s THE AIM
More About the Membership Option
1. Make the Products Easily Available – I know – in fact I ABSOLUTELY know – that the Self-Hypnosis products we have can help so many of those New Year Resolutions. Easier. Faster. Permanently. By making the products available from any device using your login details your access is flexible, secure, mobile and private.
2. Teach How To Use:- Some of the videos and audios in the membership website are aimed at showing you all about self-hypnosis and other psychological skills. These are products that in the past were expensive to purchase and download. In the membership area they will be available to all members and help improve the use and effectiveness of the self-hypnosis products.
3. Personal Selection:- Members will be able to select and choose any combination of the library of self-hypnosis choices. Mix and Match hypnosis.!!
4. Ease of Access:– Having run the support desk for Hypnosis For Download, I can tell you first hand, that people have problems with large products and downloads and lose the files or computers crash with everything lost etc etc !!!! . SO … What we are doing now is putting digital products into secure storage areas and delivering them directly over the internet. Streamed delivery to any laptop, tablet, mobile phone using login details. Available anywhere in the world (as long as phone network or wifi etc.) The whole process will be simpler and cheaper to deliver when everything is in place.
5. Personal and Avoiding Embarrassment:- You may not think this is a big one, but it is. If you have an addiction or sexual issue that you want to overcome, and you know there are products out there to help you – it takes courage to actually order them. In the members area, all products of a personal nature are available to you. Nobody knows what self-hypnosis sessions you are using. They are available to all members.
6. Incredible Value:- We want people to be using these great products created by our Hypnotherapists. We are a business though and keen to make a living and what I really want to achieve is extensive delivery so that low cost is not an issue. We have to do the maths. All members joining now will definitely get the best deal. £7.50 per month.
7. Exclusive Affiliate Links:- The best marketing for any busy is word of mouth. There is a great opportunity for members to refer and the reward is great. You will get 50% commissions for members you refer. Your turn to do the maths. Two new referred members and you will have free membership as your monthly payment will be equal to your commissions. More members you have a monthly income.
8. Further Opportunities:- Not going into this just now but members who are interested in increasing affiliate income we will be talking to you.
9. Products For Non Members:– We will keep the Hypnosis For Download store open with the abilility to download products if that is what you prefer to do. BUT We have already started offering individual self-hypnosis session as streamed products using links the members area just for a specific product.
The Current State Of Play.
For two months now we have been uploading the many hundreds of audio and video files to a new encrypted secure area in Amazon Web Services.
We are at the point where there are about two thirds of the files in place.
All of the products that are currently available in our Hypnosis For Download online shop will be added within the next three weeks. We have concentrated first on the bigger programmes.
Last Week Of January
So here we are in the final week of January when it is probably the best time to reassess your New Years resolutions.
Why not try out a membership at Hypnosis For Streaming Membership area – where you will have a huge amount of Self Help resources.
DON’T FORGET – With a couple of referrals who become members you will have this massive library resource available for NOTHING. And you are in a place to make some money as well.
Elation at the end of January!!
Come join us – JUST £7.50 to join and check out.
HYPNOSIS FOR STREAMING MEMBERSHIP
If you have any questions please contact me at Support Desk
Affiliates- Know Your Product
I want to repeat that ‘Affiliates Know Your Product’ AND I have a story to tell to illustrate this.
The reason I am writing this blog is because I had an e-mail (from somebody I know quite well – but I will keep his identity secret) He was replying to a message I had sent out about our new affiliate programme for a Hypnosis For Streaming membership website.
Here is the message I received.
Message from Mr X
Could I just clarify my understanding of your email? It seems to be that you are now moving to a model where you charge people to be affiliates? Have I read correctly? If I have understood correctly, I’m out and I would be grateful for an early reply so i can remove my current links. It would be a shame as I know and like Adam’s products but (again, if I have understood correctly) I think it is absolutely wrong to charge people for being an affiliate.
Oh dear – as a marketer I had totally failed to get across my message AND the value I was offering. Furthermore I was losing somebody who was the very best person to promote the membership – somebody who already has a lot of knowledge about self-hypnosis.
Let me make it clear – there is no charge for being an affiliate. The charge is for the membership area to get to know more about what they are promoting..
Affiliates are the people I want to send money to.
For some time I have been wanting to bring affiliates in to promote our online audios and videos. In fact early last year I set up an affiliate programme and my main focus then was to try to get hypnotherapists on board as I knew that they would relate to the products. However – the results were poor. I got over 100 affiliates but only a small number made any money.
What was worse is that I checked and the majority of affiliates had not actually even bought anything from the Hypnosis for Download store.
They did not know the products they were promoting!!
You can actually see the issue when you look at this word cloud.
The point you will quickly appreciate when you are an affiliate is that you a promoting a product with a lot of help for a large range of issues. Getting inside the membership area you will soon see that the needs of different members will vary.
No two members will use the contents in the same way.
How could individual affiliates promote specific products as the individual needs varied.
How could I offer the products in a different way so that individuals could find the right combination of audio hypnosis sessions to suit their needs?
Yes I had questions about all of these things.
SO I WANTED HELP – AND I GOT IT
So I joined an Internet Marketing website to learn more about how to attract affiliates AND help them make money.
To find out more about NAMS Internet Marketing you get the products on the right hand side of this blog.
I learned something very quickly. This marketing membership was full of content – some that interested me and some that didn’t. A library of content for me to select what I wanted AND I had access to it all.
It is a bit like one of those TV memberships such as Netflix, who have 1000s of films etc which you join just to get what you want.
NAMS had an affiliate programme only available for members.
So what did I do? It was great and really wanted to promote the membership – and I still do.
I used my affiliate link and got some members on board so that my 47$ USD monthly fee was covered. – AND of course why should that stop there.
What a great model. I wanted to promote the membership because I was a member and I KNOW THE PRODUCT.
This is THE KEY
The individual components were varied and I would find it hard to pick on specific content.
NO NEED – I could promote the NAMS membership which I knew would contain marketing training in so many specific areas.
So This has Become My New Approach.
- Set up Hypnosis For Streaming Membership
- Exclusive Affiliate For the Membership Website
- Further training to make money
HYPNOSIS FOR STREAMING MEMBERSHIP
- Membership Secure password controlled personal access website
- Amazing value – all of the products on HypnosisForDownload.com available
- Massive programmes – such as ‘Science of Self-Hypnosis’ and ’21 Days of Self-Hypnosis’ and ‘Hypnosis For Running’ all available.
- Well over 250 hypnosis sessions available.
- Total personal choice of what to use.
- No embarrassment purchasing specific self-hypnosis sessions eg Overcoming Addictions or Sexual issues
- More products being added monthly
- Monthly 10$ USD which means affiliates will get 5$ USD each month for each member they refer.
- You will know your product and will be able to talk about in blogs, promote with confidence, and have success getting new members
- An affiliate link will be available for all members
- An affiliate will be earning enough to cover membership after 2 members referred
- Will be able to promote individual items at hypnosisfordownload.com
- The affiliate programme will not be available outside the membership area
- Affiliates will have access to any session when writing blogs etc.
- 50% Commission when starting
- Commissions rise to 70% when you have over 10 referred members.
- There will be promotional offers available – such as:
- give affiliates links so that they can offer a weeks free access
- There is great training out there at NAMS who have a similar model
- Membership can be free at NAMS with just two members on board.
- So much more to tell you about another day.
What About Mr X
Well I hope the above will help Mr X understand what I am trying to do. Of course I will be writing to him personally. Mr X has trained with Adam so he does know the products quite well.
What I hope Mr X hopefully will also realise the same as me – is that Marketing is not easy. You have to get over your message clearly or there will be misconceptions.
Promoting the Membership
It is the membership and how it works as a teaching center and a library of self-hypnosis content. I want to get members on board who will see the value and will then be able to point out – that whatever your behaviours, addictions, phobias etc that there are skills to be learned self-hypnosis sessions that will help.
I just don’t want Affiliates wasting their time signing up to promote products and take no action. No use to them and none for me – LOSE – LOSE
However – there is no need to become an affiliate and what we have on offer is a good reason to belong – FULL STOP.
I hope for quite the opposite.
I want people to join as members and quickly realise that the contents could be used by people with mental health issues through to people wanting success in running, business etc. It is enthused members that will be able to refer others with a simple affiliate link. Two members on board and their membership cost is covered. After that the income – ongoing because it is recurring income.
There is no charge for the affiliate programme – the payment is for the huge content areas. I want affiliates to realise and point out the value. I am trying to give affiliates the tools they need. The knowledge of subject and to be able to promote with confidence as they know the product is good. Each referral you make who becomes a member is a WIN for you and a WIN for me.
Know Your Product and you will want others to join with all of the same advantages as you have. You will also be able to use the listing above of benefits for you to promote the same offer to your list.
This is the time of year to do something for yourself and to set your income targets.
Why not join this membership and promote the membership as an affiliate?
Self-Hypnosis Streaming for 2018
About this time of year I would usually be putting out adverts in our Hypnosis For Download ecommerce store for ‘Think Yourself Thin’ or ‘Stop Smoking Now’.
But NOT this year – 2018 is different.
On offer are loads of products – in fact – well over 200.
Furthermore you will get products such as ‘The Science Of Self-Hypnosis’ and ‘Hypnosis Revealed’ which are great for educating you all about how to use self-hypnosis effectively.
The ‘Science of Self-Hypnosis’ product is an online support for this book …
There are so many misconceptions about hypnosis because of the theatrical hypnosis stage acts. People get the impression (and it is often magnified by the performers presentation manner and words) that the hypnotist is controlling the audience participants. This is totally not the case.
That is a tragedy as far as I am concerned as I know the therapeutic use of hypnosis is powerful and effective when delivered correctly – and the user is totally in control – AFTER ALL it is SELF-HYPNOSIS therefore it has to be SELF CONTROL.
I wouldn’t be the slightest bit interested if that wasn’t the case. I am a church going christian and some of the people I meet at church have the same question about the control of someone else. I am going to shout again – NO IT IS NOT!!
Being in Hypnosis is Like…
When sportsmen are preparing to compete – they get in the zone (that is the closest analogy I can give) When the kids are up stairs watching TV and you call them to dinner – they are mesmerised by what is going on – they are hypnotised – and that is why they don’t hear you. Hypnosis is focused imagination. A layman’s explanation I know as I am not a hypnotherapist.
In the picture above you will see the sub title of the book – ‘The Evidence Based Way To Hypnotise Yourself’. That is a much better message. In the book there are a range of methods, for anyone to apply to achieve
- a hypnotic mindset,
- develop hypnotic skills,
- induce self-hypnosis,
- deepen the experience of hypnosis,
- apply a range of evidence based techniques and strategies for self-improvement.
Now the online ‘Science Of Self-Hypnosis’ takes all of the book content and provides audio recordings of the techniques.
In the educational part of the Hypnosis For Streaming I have made sure that the training comes first as it is ideal to have the best approach for the hypnosis sessions to work effectively.
So at the top of the membership area there are 4 educational products.
The membership has over 200 self-hypnosis products – some of them being fully narrated programmes. I know because it has taken me well over 100 hours in December to add them to the ‘Hypnosis For Streaming’ membership site. If you want to see all of the products you will have access to as a member – just look through HypnosisForDownload.com. They will all be in there.
About half of the products are in there at the moment – the aim is to get them all in there by the end of February.
Here is the good bit.
Members Can Become Affiliates
I have been trying for some time to get affiliates on board to help promote the products. In many ways it is difficult for affiliates to promote very small priced hypnosis sessions. So I wanted to overcome that problem.
Also it is also vitally important that affiliates know as much as possible about the product they are selling.
So let me be honest – I had to think about this one.
I was lucky as I joined a website (which I will tell you more about another day) and I liked their structure and the strategies used there. I liked it so much that I have nicked their ideas.
- I am only letting people who are members become affiliates – because they will know about the product and will be able to give testimonials etc.
- There is an incentive for the affiliates to do something – this is more important than I thought.
- Just getting two new members will mean that the affiliate will cover his/her own membership cost and have free access.
- After that the affiliate will earn monthly commissions on referred members.
So would you like to join me?
It is only $10 a month to join – and you will get access to skills that can help you — AND — access to a private affiliate package offering 50% commissions on members you refer. The same rules apply to those members as well.
The prices are in USD as the membership is open to anyone anywhere.