For a few years now internet marketers have been able to not care too much about their own personal appearance or the sound of their voice. As long as there was one presentable photo (often taken years ago 🙂 ) the words on the site were all that mattered.
Things have changed in the last few months though and the increasing need to use audio and video on websites mean that internet marketers have to consider their visual and oral appeal if they are going to use these powerful tools.
I went to a website of a guy (I won’t name him for fairly obvious reasons) who I have learned so much from over the years. For the first time I heard his voice. I just couldn’t believe what I was listening to – his accent was aweful and delivery was dull, flat and totally uninspiring. If I had not known better I would have left the site in a flash. (more…)