Will Olympic Fitness Splurge Be Maintained?

Here in the UK we are experiencing a January type fitness splurge because of our unexpected success at the Olympics.  At a time when most retailers are reporting a downturn in trade, sales of sports equipment has doubled. Bike sales have gone up by 130 percent and swimsuits and goggles by 135 percent.

Unfortunately we Brits are keener on the equipment than the hard work that should go with it.  See my article written some time back about this phenomenon –  “Spare A Thought For Redundant Exercise Machines“.

But will this Olympic glory have a new and lasting effect on the nations attitude to fitness?  Previous examples are not encouraging…