Why You Need A “Start Here” Page
If You’re Making Money With Blogging
Give your reader what they need when they need it – fast and easy.
As you spend time building a blog, creating attractive content, inspiring others and providing helpful information, the truth is that the internet moves too fast to stop and have a second look. Unfortunately, that also means that users move on somewhere else with a similar speed.
What if there was a way to make them stop and look a little longer?
That could provide the necessary exposure for users to get to know what your online presence is about and what you can do for them.
As much as you may provide insightful information in a well-crafted blog, you may just be missing a great chance to make money blogging by ignoring the clues. It would not only keep your users there but improve their experience to have them returning.
My Start Page on This Blog
I have in fact three blogs that go into some depth about the purpose of this blog. So I have summarised with links to the three parts.
I am really keen form relationship with visitors and find people who are interested in mind therapies and mindset development and who want to make money online.
These blog posts are an invitation to check me out and see if our vibes are right.
About Page vs Start Here Page
You surely have your “ABOUT” page. You’ve rewritten it over and over again to perfection – keep it there.
It lets others know who you are, what your blog is about and what moves you. There’s nothing wrong with that and you are doing well in keeping that information available for people that want to know more about YOU and some general insight on your blog.
Your “START HERE” page is for people that want to know about your blog, more precisely, for those that want to know where to head to grab exactly what they want.
It has to be the starting point to the voyage that you want them to take – ideally one that goes through plenty of content you created, ending up in plenty of revenue for you.
Think of it as a map for visitors to easily navigate your content. As much quality as it surely has, this is your chance to let people find what they want in an easy way.
Your start page should include easy-to-follow information that will make your visitors know exactly what they can obtain from it.
Simple information that should include:
- Who you are. It will inform the visitor of your credentials in covering the areas that brought them there. Be concise, you want people to go through it straight to your content.
- What you offer. If you deliver a service, be detailed about it. If you write about flowers, tell people what to expect.
- Where they can easily find the required content. Give them a map, structure it easily by subjects and go through what’s most popular. Direct links to content or categories help, a search bar goes a long way.
- How to connect. Let people know how to reach you at any time in case of need.
- Have the information ready. Anticipate what people are visiting you for and what they want to find.
Your “Start Here” page may just be the factor that decides how to start a blog to make money and if you’ve made it this far without one, you can only imagine the lengths it will take you once you’ve decided to include it.
Make Money With Blogging from MyNAMS Profit Planner
And that’s why I was so excited to get the latest MyNAMS Profit Planner called Making Money with Blogging.
It’s a complete, but concise low-cost training program that delivers step-by-step implementation plans for a new topic like “Making Money with Blogging” each month.
Make Money Blogging:
The Importance of Resource and Tools Pages
There are many ways to make money blogging.
You can monetize with AdSense, sell ad space directly, sell an eBook, etc.
However, resource and tools pages are commonly overlooked as avenues of making money with a blog. Once you start a blog and gain followers or subscribers, besides getting useful information, they’ll want to know the resources and tools you use.
Readers appreciate hearing honest opinions and experience with tools. And it goes a long way to creating more trust with readers AND more money.
If you have an active blog, a significant number of your followers or subscribers want to know how to start and run a blog like yours.
What better way than have a resources page?
Without a resource and tools page, you leave your followers on their own to find tools for their businesses.
How do you set up a resource and tools page that makes you money?
With the importance of a resource page clear in your mind, it’s time to ask yourself how you can make the best resource and tools page.
To do this, you’ll need to ask yourself some questions.
1) What does my ideal visitor need right now?
Using resources and tools pages is a great way to teach readers how to start a blog to make money.
You need to understand your target audience first though.
If your blog is about web design, your ideal visitors are people interested in web design. They could be fellow web designers, individuals looking for web design services, etc. Profiling your ideal visitors is the first step.
That’s called an “avatar”.
2) What is the problem my ideal visitor needs solved?
Visitors of a web design blog (for example) need information about the niche, tools for web design, web design services, etc. There are many tools and resources that you can provide such visitors to help solve their problems.
This can range from simple graphics tools to templates you use in your own site.
Modify the tools for your own niche focusing on the primary tools everyone needs.
3) What resource or tool did you discover that changed everything for you?
If you want to offer unique game-changing tools in your resource pages, ask yourself what tool changed everything for you.
Continuing with our example of web designers, it could be special software that enables you to design unique websites. You should include such software on your resources page and include an affiliate link to earn you commission every time a follower clicks and buys the software from your blog.
4) What moved you forward?
Every blog has a turning point.
If your blog grew because of creating great content consistently because you used an article writing service, you should have such a service on your resource page.
Given that content is king when blogging, your subscribers want to know how you create your content.
In your niche, you probably have a tool that save you days of work, or made you an incredible amount of money.
Be sure to highlight the benefits of that tool specifically.
5) What questions do you get from members on social media?
If you still find it hard to create a resource page at this point, think of the questions you get on social media and use the answers as a basis for creating a page.
Social media is a huge resource to figure out exactly what your community needs in the way of time and money saving tools.
6) What comments and questions do you get on your blog?
Your blog comments section can also give your ideas on what resources and tools to offer your blog readers. Watch for specific or related questions in the comment section of your blog.
Such questions will direct you to specific resources or tools that your readers need.
And be sure to encourage readers to tell you what their favorite tools are because you may find something better and possibly something that will pay you even more as an affiliate.
Trust and Integrity is The Most Important Thing
Answering the above questions will give you an idea of what your blog subscribers or readers find valuable.
Use affiliate links wherever possible.
But this is key: Do not promote or recommend anything you haven’t used or tried before for the sake of your reputation.
You risk losing your following if you betray your follower’s trust and promote dubious products or services.
It’s difficult to make money blogging when you don’t offer real value consistently over time.
That is why I can say with total honesty that I totally recomment MyNAMS Profit Planners. It’s a complete, but concise low-cost training program that delivers step-by-step implementation plans for a new topic like “Making Money with Blogging” each month.
Making Money With Blogging While Growing Your List
If your visitors see an interesting article on your blog when they visit, how do you make sure they come back again.
The sad truth is that they may never return to your blog again unless you grab the opportunity to get them on your email list. And if you want to make money blogging, getting them to opt-in is a necessary step.
List building gives you a better chance of converting them into a customer when you send out emails later. The bigger the list you have, the more you can grow your business.
Don’t ignore this crucial when asking the question “how to start a blog to make money.”
Placing an opt-in box in your sidebar is one option, but there are many more which produce better results.
Sidebar email capture, can and will, be ignored by many visitors to your site, however. Introducing a pop-up email capture is going to increase the number of people who join your list. This is because they simply can’t miss that you have an email list, and they have to act to either remove the pop-up or join.
What About Pop-Ups?
While pop-ups can be annoying, the data confirms that it doesn’t make a difference to visitors overall behavior. Since they are so common on blogs these days people expect them, but there are some things you can do to make them more effective and different types to choose from.
Let’s take a look at some of them.
You can have a pop-up trigger as soon as the visitor lands on your page. This may not be the most effective for your site since the visitor could see this as a hurdle to viewing the content they wanted to learn about from you.
When the site visitor is moving their cursor towards the back button, an exit pop-up will trigger them for their email address. This can be a very good time to ask since they will have already read through your blog post and are going to be more likely to convert.
If someone has scrolled down the page, it is likely because they have read through your content. This is a great time to ask for their email. If they have read your post to the end or a certain percentage down the page, they will have received value from it and are going to be more likely to want to hear more from you.
Triggering a pop-up after the visitor has been on your site for a certain amount of time can be very effective. This could be after only a few seconds or a minute or longer, depending on the statistics from your site. Some experimentation with the timing could potentially produce better results.
An email pop-up can be triggered when a visitor clicks on some text or an image on your page. They have the potential to be very effective as the visitor has had to take action to make the pop-up appear. You could offer additional information to the reader if they provide their email, for example.
Whichever of these pop-up types you choose for your blog, they can be used alongside a sidebar opt-in.
Not all blogs are the same and what may work for one might not work for your audience.
Trying out some different pop-up options for your site could produce unexpected dividends, so it is worth taking the time to try out the different methods. If you want to get serious and make money blogging, you need to put the work into list building to really explode your revenue.
Making Money With Blogging By Understanding Metrics
Blogging is a great way to work from home, but to claim that making money with blogging is easy would be misleading.
The learning curve can be steep, but making simple tweaks can increase the effectiveness of your blog. But how will you know what tweaks to make?
The answer is follow the metrics. In this article, we’ll look at some of the most important metrics in Google Analytics when monetizing a blog.
The section of Google Analytics labeled “pageviews” is just that: the raw, unquantified data showing the volume of traffic coming to your site or a specific page on your site.
While this information is not so useful on its own – it needs to be given context, which is exactly what the rest of the metrics in this article provide – it can give you an idea of what types of posts on your blog are most popular, giving you future direction on what to publish.
Keywords Used to Find Your Blog
If you’ve read about SEO (search engine optimization) before, you are probably aware of the importance of keywords. Knowing what keywords led a user to your page will help you to further target those keywords by optimizing your pages, thereby increasing traffic but also the right kind of traffic: i.e., people who are interested in what you have to offer.
Pages User to Enter Your Site First
Seeing which page a reader enters your blog through is vital as it will let you know which page to optimize as a landing page.
If you’re trying to sell something, the landing page is, of course, one of the most important parts of the sales funnel. Beyond that, though, if you see that many people are entering through a certain page, you may want to produce more content with that page’s theme or take a look at where exactly that traffic is coming from (for example, from a social media site).
How Long Users Stay on the Site
Someone coming to your site and leaving within a few seconds is a sign that something’s wrong. This problem is known as having a high bounce rate. You want to be sure people are actually reading your content. If you want someone to complete an action, they’ll probably need to be on your site for more than a few seconds.
Additionally, the amount of time a user spends on a page is a positive ranking signal for Google, meaning if you provide high-value content that makes the person want to stay on the page more people will find your site through search because it will be ranked higher.
On a related note, Google Analytics also has a section detailing average pages per session. This will tell you how many pages a user visited during their stay.
What Actions Your Visitors Took
If you get a huge volume of traffic, but people aren’t converting, is that really so great? The traffic needs to work for you, especially if you’re paying for it.
There’s no benefit if someone just comes to your page and leaves after 5 seconds without performing an action.
Setting Up Goals With Google Analytics
Using Google Analytics, you can set up Goals to see what percentage of visitors are taking the desired action. That desired action may be signing up for a newsletter or making a purchase.
Looking at metrics is so important because they add context to the blind data of how many people visited your site. Luckily, there are many tools available – such as Google Analytics and a whole slew of plugins – that make it easy to track these metrics, so there’s really no excuse not to.
You will thank yourself for putting extra work into your blog when you’re getting the shares, views, and conversions you want!
And that’s why I was so excited to get the latest MyNAMS Profit Planner called Making Money with Blogging.
It’s a complete, but concise low-cost training program that delivers step-by-step implementation plans for a new topic like “Making Money with Blogging” EACH MONTH