“Never look down on anybody unless you’re helping him up.”
“The purpose of human life is to serve, and to show compassion and the will to help others.” –
I know a lot of Hypnotherpists.
I am not a hypnotherapist myself but I have videoed hundreds of hours of Hypnotherapy Training in Adam Eason’s, College Of Hypnosis.
One thing was obvious from the start, it was hard to find a student who wasn’t a great human being with an empathetic and caring disposition.
I was able to see the complexity of the training, especially in the advanced courses.
I could ALSO see just how hard it is to get to know your clients, and maintain an empathetic and professional relationship. It is hard for you !
Hypnotherapist Students have so much to learn because:
The demands from Clients are enormous. Their mental issues can be very complex. Communication can be awkward while the therapist and client are sussing each other out. There are social skills and coping techniques to learn overcome any barriers, There are so many exploratory conversations using things like Socrates Questioning (where did that memory come from)
The reason I am saying all of this to trained therapists is that I am wanting you to understand that I would never claim that any ‘one to one’ intervention is not better than therapy offered by qualified practitioners.
I totally get that.
So the ideal thing for anyone with a phobia, addiction, behavioural issues and so on is to find a hypnotherapist to give them the necessary and personalised hypnosis sessions.
However – (I guess that you knew I was going to make a different point) I want to make you think about this…
To throw the spanner in the works – from a clients point of view – that takes time, research for right therapist, money, traveling, evaluation all for one problem.
When you think about all of this it is not surprising that many well qualified hypnotherapists actually have problems marketing in the right place to get enough one to one clients.
Bear all of this in mind when you see my section below about Advantage Of the Internet and Self-Hypnosis.
Your Clients – Special To You
‘What About Your Acquisition Of Clients.
I believe (please challenge me if I am wrong) the majority of your clients will have come through referrals from previous clients.
You will know the answer to this question – How many appointments are you completing every week?
I have already pointed out above that there are obstacles, time, money and so on.
AND yet we know – it is not the place to do it just now – but the figures of mental health need is enormous.
People are becoming much more open about there mental issues. How many of those millions of people with needs will show at your door?
You want to help people like this and in a fraction of a percent you are meeting some need.
Now I stand outside your personal desires to provide the ideal ‘one to one’ solution BUT what about the fantastic (ok let us call it semi help) opportunity to help thousands of people with your knowledge and approach to mental therapies.
I believe that this is where your opportunity lies…
Your Clients – The Lessons You Learn and Leverage
,,My career was nursing so I hope you will understand that I understand the confidentiality of patients and all of their privacy. Please understand that as you read the next bit.
Please – Just Use and Leverage…
The personal relationship that you have with your clients doesn’t stop you learning from the experience and using in all future patient situations.
In fact I know you will be able to use all of that experiential knowledge to construct amazing insightful generic scripts.
If you have battled with a difficult case client wanting help with say weight control and other inter-related mental issues – you will have heard the narrative from the client, and witnessed, first hand, the emotions and descriptions given by your clients about how hard it was living with the obesity.
The reality is that you would have written a specific script for your client and used different inductions, education or whatever to specifically hit the right mental response.
Your aim was to equip the client with the correct knowledge – you will have been working things so that the client will be able to own the answers and how to proceed alone.
the core of the interaction can be used by you for all future interactions.
it will enable you to write excellent topic specific content for self-hypnosis session scripts.
In fact – I would love you to write my sales pages for specific topics
I bet you could come and totally re-write my sales pages. You have heard the descriptions of the client problems and the emotional language and descriptions used.
Without any confidentiality issues, you can write hypnosis scripts that target the problems experienced by millions of people with identical problems to your client.
I can recall so easily lessons I learned when nursing, that made me change my approach and improve my skills going forward.
You of course are the same – AND it means that you can put together audio sessions that will help topic specific problems.
AND what an amazing thing it is when experienced therapists can share, and talk, to so many other people with similar problems.
That is ONE of the reasons I am anxious to get more hypnotherapists on board.
What are the Advantages of Online Purchases of Self Hypnosis?
1. Easy To Find Solutions
The great advantage of the Internet is that someone looking for a solution to a troublesome behavioral issue can easily locate through search engines such as Google –
Furthermore the solution is available immediately even if it is the middle of the night.
I fear that a lot of the solutions purchased are created by hypnotherapists that the purchaser is not interested in. He wants the solution on offer and that is that. Sorry that probably hurts you if you are a therapist – but reading all about you is not going to affect a purchase of a £2.99 audio download.
Not worth saying much about this – BUT to many people having a solution that is a private purchase is
I have talked to many of the people who have bought self-hypnosis download MP3 audios from our Hypnosis For Download website over the last five years. The majority of the clients that I have spoken to tell me that they are using hypnosis for the first time. That is just the people I have spoken to – not a researched finding.
However I have looked into repeat purchases and 65% of new clients buy several more products over the next year.
3. Price – Cheap and Cheaper – That is the Reality
Over the last two or three years there has been a fall in the number of new clients purchasing our self-hypnosis audios for download.
The trend was so noticeable that I put some of our products out as apps on Android, iTunes, Amazon. What a nightmare as the set up was troublesome – oh I won’t go on with it. After 6 months of messing around and trying meet the demands of the network platforms I packed up that approach.
Cheap and Cheaper – Holiday Discounts
Every now and then – over a holiday for example – I would reduce the price of our products by 50% to 70%. Every time I did that the response was dramatic and visitors to the website were purchasing many products in one go.
The positive point for me though was that the products bought were self-help (such as creativity, motivation, positivity, wealth mindset for example)
The temptation of course was to lower the prices permanently. The problem is that if your competitors are selling their products at a higher price, then they would appear to have less worthy products.
4. Timing – The Help Is Available Exactly When Clients Need It
When clients meet Hypnotherapists for an appointment the interaction is at a specific time – and the mood of the client is what it is! The activities and pressures of the day can affect any hypnosis or talking therapy interaction.
Obviously the opposite is the case with therapy recordings as the user will have taken a positive action by deciding to use the audio.
Hypnosis Sessions and Cognitive Behavioural Therapy CAN be Very Specific
I have been talking about the Self-Hypnosis Sessions for online downloads as generic because they are not written directly for a client.
When you, as a hypnotherapist, deal directly with the client, you can get down to the gritty details and write scripts specifically designed to meet their CURRENT needs.
That is brilliant and it may put you off writing scripts that can be used by thousands of people.
However there is a place I believe for almost ‘keyword rich’ self-hypnosis scripts which have a very specific topic related focus.
There are so many times that I hear people with mental issues on the morning Breakfast programme that I really want to help. I know I have hypnosis scripts that would really work for them.
Topic, Story, and Well Described Hypnosis Session
This is an example of how specific the audio sessions can be.
If you take a look at this set of hypnosis sessions available on my Hypnosis for download website you will see that Adam has produced a series of hypnosis sessions with a narrative introduction all about insomnia. Each product has a related story.
- How To Sleep and Be Totally Refreshed When You Awake
- Deep Sleep
- Drifting Back To Sleep
- Quiet The Mind and Drift To Sleep
- Utilise Your Regular Routine To Enhance Your Sleep
- The Pond of Sleep – Letting Go Of Unwanted Thoughts and Drifting Deeply to Sleep
- Using Noise to Lull to Sleep
- Hypnotic Boredom to Lull You to Sleep
In my New ‘Hypnosis For Streaming’ Membership we Have a Great Starting Team.
All of the Hypnotherapists who I am currently working with have special interests. AND I am now on the recruit for others to join – (more about that below).
In particular I like adding material and speccial areas of interest.
What We Have Currently
Apart from all of the general self-hypnosis by Adam Eason, he has a particular interest in running and has run several marathons – great charity work.
Dr Janet Hall specialises in Sex issues and Tom Smith in Addictions.
I am also adding this month several sessions recorded by Andrew Fogg who’s area of special interest is Golf.
In My Radar – Going Forward This Year
I am currently in conversation with a Hypnotherapist in America who specialises in Golf.
I am really keen to find hypnotherapists to contribute topic related content.
Also I can identify hundreds of individual hypnosis sessions I would love to add to my membership vault. For instance sessions aimed at the teenage market, such as, overcoming exam nerves, or relaxing going into exams – and so on.
Members Can Seek Out Hypnotherapists They Like and Relate To
How important this is. You may well not know anything about me just now but if you are to want to join my venture you will certainly want to find out more about me. So natural.
Are you male, female, what is your accent, where are you based, what are your interests.
If you become a contributor to my Self-Hypnosis Streaming website I tell you now that i will not worry at all if you are the third or fourth contributor of a weight control programme. Why not? Some people will prefer one hypnotherapist over another because of things as basic as the dialect, voice, sex or style of presentation.
Why Self-Hypnosis Streaming –
- Make everything available therefore offering so much content at a very low price. Great value low price. Getting the resources out to as many people as possible.
- Introduction to new members to overcome poor knowledge about hypnosis.
- Allow members to understand the scope and skills that can help them in their everyday lives.
- Simple, private confidential and easy access – login on any device, wherever there is internet access.
- There is also the ability to update audios and videos to everyone and there is very little support needed.
- All new additions and new hypnotherapists joining as venture partners will be availliable to members right away.
- Education – Get more people to have a better understanding of hypnosis and related therapies.
- The very first bit within the membership area is education including videos and self-hypnosis sessions based upon Adam Eason’s book ‘The Science Of Self-Hypnosis’ – The Evidence Based Way To Hypnotise Yourself. You can even learn to write your own scripts.
- Hypnosis Sessions are there of course – but I am after countless numbers more.
- Addictions, Phobias, Simulated programmes (Hypnotic Gastric Band) Sex Issues etc
- There are Self-Improvement programmes, Self-Esteem, Creativity, Motivation, Wealth Mindset as examples.
- This is a project that can easily be promoted by members as affiliates. Only members will be able to promote and they will get 50% commission recurring for any new members they introduce.
What Improvements Do I Want Wish Self-Hypnosis Streaming?
- Lots of Hypnotherapists with their audios and videos. I would like to double the content this year.
- I am very keen to add specialist interests.
- I really don’t mind if there are similar titled audios – people will choose the hypnotherapist they prefer, (male, female, old, young, accent and so on.)
- Self Branding – Each Hypnotherapist will be able to add as much about themselves as they like and include videos of themselves.
- There is a private Facebook Group for members which will enable them to communicate with hypnotherapists and arrange online one-to-one sessions on places like Zoom or Skype.
- Stories about the audios and why they were created.
- Improve the lay out – I would prefer the products were in categories and a bit like Netflix with rows of special interest.
- Add a search facility.
How This Can Help Your Business
Your Business Income
Here is the most important point I can make.
The need out there for therapeutic mental support is enormous, and getting worse with the pressure of today’s lifestyles.
I know that it is not the complete answer, but I think that there is so much that can interest new users and help people as they try out the self-hypnosis sessions and the Self Development programmes.
It is a bit like reading a book about the problems they are facing.
You as a Hypnotherapist can help people locally BUT there is a really important limitation on income because it is your TIME.
WHY stop there?
Second and Potentially Limited Online Income
One of the first things I learned when I was first looking at marketing on the internet was about limitless income.
Why shouldn’t you share your knowledge, and help people, so that they can improve their lot by listening in to your programmes, and using the your self-hypnosis sessions.
BUT what about your income.
Remember that this is a high value, low priced vault of self-help. How many people can you encourage to get this online support?
I am a inside mastermind member of a group that trains online marketers. Please get in touch with me and we can work out how we can work together on this Self-Hypnosis Streaming project
Read more in the next blog about joint venture partnership and affiliate commissions.