Emotions In January – YES – January is a Strange Month

Emotions In January – YES – January is a Strange Month

Emotions In January Has Affected Our Marketing In the Past

Since I have been involved with Adam Eason putting together self-hypnosis products I have noticed many things that have affected our marketing in January.  I have to admit that I have always thought that marketing in January is different.

In fact January is such a STRANGE month that I have waited till the last week to set the promotion going for our new Membership area – Hypnosis For Streaming

So what is it with January

When planning this blog post I was looking for some quotes about January but instead came across a great blog from Halfords the bike company called ‘The Five Emotions Of January’.

Brief summary of Halfords Blog:

Ahhh January. You’re certainly not our most loved month. Reflecting on a good old knees up over the festive season brings a smile to your face, but then the crashing reality of getting back to work and tackling those new goals sets in. But alas! We are all riding the rollercoaster together, so buckle up and revel in the fact that you are not alone…

The emotions highlighted in the blog were:

  • Week 1 Motivation – I will do etc
  • Week 2 Mourning (no money, diets yuck, exercise etc)
  • Week 3 Realisation (over thinking – I don’t get this)
  • Week 4 Desperation (sell possessions)
  • Week 5 Elation – PAY DAY!

Thanks – Lizzie at Halfords – good blog post.

This Year I Have Been Busy In January – Not Marketing The Usual Products…

Every year we  run tweets and adverts about all the things you people out there want to achieve in the coming year.   We know we have tools that can help make those things happen.

What does the New Year resolutions list look like?   (Without looking I am sure you can guess.)

  • Get fit,
  • Improve Health – especially stopping any addictions, smoking, excess alcohol and so on
  • Control weight and look good on the beach this summer
  • Be motivated seek new opportunities for sucess

The problem is that although January comes in with a flash, bang, lets party!!

Then what happens – how does January work out?

Pretty murky outlook really:  (some of this only applies to the northern hemisphere – but Australia has been rather hot)

  • The days are short – dark
  • The weather – well so no more
  • The papers are full of Blue Monday – the most depressing day of the year – credit card bills are hitting the doormat
  • No money until the end of the month
  • Flu and colds
  • Long waits in hospitals

Conclusion – What hope for our New Years Resolutions – might as well hit the bottle [a note here – I am only kidding].

My Marketing – Actually Not in Existence – Has Been Different This Year

This year I have had a different approach though.  Forced upon me because I had other objectives.

I have been setting up a new approach to getting the Hypnosis For Download products out in a different way.  The Hypnosis For Download online store and downloading  of files will continue BUT most people will find this streaming approach easier and flexible.

The strategy is to make self-hypnosis products available from a membership area.


Hypnosis For Streaming Membership

Membership Option – Here is the logic / thinking / give it a go / honest reasons for the changes

[Here It Is In a Nutshell]

**We have a large number of products in the Hypnosis for Download website – a large resource / library of self help products.
**  Members will be able to select a large range of combination of products that meet their specific needs.
**Videos about self-hypnosis skills and other psychological techniques available to all members
**Also we want to encourage members to invite others to join AND reward them for doing that.
**Personal, **Secure, **High Value, **Supportive Service **Online Income
**THAT’s THE AIM

More About the Membership Option

1.  Make the Products Easily Available – I know – in fact I ABSOLUTELY know – that the Self-Hypnosis products we have can help so many of those New Year Resolutions. Easier. Faster. Permanently.  By making the products available from any device using your login details your access is flexible, secure, mobile and private.

2. Teach How To Use:- Some of the videos and  audios in the membership website are aimed at showing you all about self-hypnosis and other psychological skills.  These are products that in the past were expensive to purchase and download.  In the membership area they will be available to all members and help improve the use and effectiveness of the self-hypnosis products.

3. Personal Selection:- Members will be able to select and choose any combination of the library of self-hypnosis choices.  Mix and Match hypnosis.!!

4. Ease of Access:– Having run the support desk for Hypnosis For Download, I can tell you first hand, that people have problems with large products and downloads and lose the files or computers crash with everything lost etc etc !!!!  .  SO … What we are doing now is putting digital products into secure storage areas and delivering them directly over the internet.  Streamed delivery to any laptop, tablet, mobile phone using login details.  Available anywhere in the world (as long as phone network or wifi etc.)  The whole process will be simpler and cheaper to deliver when everything is in place.

5. Personal and Avoiding Embarrassment:-  You may not think this is a big one, but it is.  If you have an addiction or sexual issue that you want to overcome, and you know there are products out there to help you – it takes courage to actually order them.  In the members area, all products of a personal nature are available to you.  Nobody knows what self-hypnosis sessions you are using.  They are available to all members.

6. Incredible Value:-  We want people to be using these great products created by our Hypnotherapists.  We are a business though and keen to make a living and what I really want to achieve is extensive delivery so that low cost is not an issue.  We have to do the maths.   All members joining now will definitely get the best deal.  £7.50 per month.

7. Exclusive Affiliate Links:-  The best marketing for any busy is word of mouth.  There is a great opportunity for members to refer and the reward is great.  You will get 50% commissions for members you refer.  Your turn to do the maths.  Two new referred members and you will have free membership as your monthly payment will be equal to your commissions.  More members you have a monthly income.

8. Further Opportunities:-  Not going into this just now but members who are interested in increasing affiliate income we will be talking to you.

9. Products For Non Members:–  We will keep the Hypnosis For Download store open with the abilility to download products if that is what you prefer to do.  BUT We have already started offering individual self-hypnosis session as streamed products using links the members area just for a specific product.

The Current State Of Play.

For two months now we have been uploading the many hundreds of audio and video files to a new encrypted secure area in Amazon Web Services.

We are at the point where there are about two thirds of the files in place.

All of the products that are currently available in our Hypnosis For Download online shop will be added within the next three weeks.  We have concentrated first on the bigger programmes.

Last Week Of January

So here we are in the final week of January when it is probably the best time to reassess your New Years resolutions.

Why not try out a membership at Hypnosis For Streaming Membership area – where you will have a huge amount of Self Help resources.

DON’T FORGET – With a couple of referrals who become members  you will have this massive library resource available for NOTHING.  And you are in  a place to make some money as well.

Elation at the end of January!!

Come join us – JUST £7.50 to join and check out.

HYPNOSIS FOR STREAMING MEMBERSHIP 

If you have any questions please contact me at Support Desk

 

 

Online Hypnotherapy Mindset – Include The Classroom Personality

Online Hypnotherapy Mindset – Include The Classroom Personality

What fun it is getting to grips with an online hypnotherapy mindset and putting classroom personality into courses.    Adam Eason has been teaching his hypnotherapy course for many years and he has actually trained many who have traveled many miles and at great expense to train with him.  The fact of the matter though is that most people can not do that or afford it.

SO – Time for change!

We are moving what a lot of us here in Bournemouth, UK are used to – classroom training – onto an online version.  We will still have classroom courses and seminars BUT the majority of our CPD training will be online.

So for some time – a couple of years – we have been preparing an alternative approach.  Many hours of videoing the classroom course – many many MANY hours.  That is all done and now we are in the early days of getting the message out there.  Where ever you live in the world you can join us and train with Adam and his team.

A new set of skills for Adam to grapple with – more interactivity online!  That is what I am after and what Adam is taking on so admirably.

It was great to see Adam Eason on Facebook Live – the spontaneity of it all – the fun – the wiggly camera – (we have to get a selfie tripod there etc.)   But as a marketing man, why it pleased me, was that  I know that this online engagement is just what we need to move and expose the personality of Adam – a characteristic charm that is so powerful in the classroom.  [He will blush when he reads this!]

Online Hypnotherapy Training.

The point is that those of you that have had the pleasure of attending hypnotherapy courses, seminars and workshops here with Adam will testify that the training is full on with the ultimate goal of sending out highly qualified, evidence based critical thinking hypnotherapists.   BUT it is done with excitement, passion and fun with a great trainer whose personality and trust you don’t forget.

This morning I have been e-mailing a guy (lets call him LA) in America about joining one of Adam’s Continuing Professional Development (CPD) programs.   LA originally trained with two well known Hypnotherapists who I know Adam has a professional relationship with.  What an exciting person to have training with us.  Adam will be delighted to work with him.  We all learn from each other worldwide.

Why not?  Inclusive online training – and not Geo-located classrooms – are where anybody can access the courses with no additional traveling and accommodation costs.  And the choice of trainer is down to who you like.  The quality of the training, the testimonials given, the value of the training, the content of the course, the qualifications available etc can all be considered.  You are not restricted to some silly training down the road in a classroom just because it is close to you.

Furthermore – anyone joining the courses will have access to other students all over the world and they can get together to practice skills etc.  That is an eye opening thought.

I tell you I am really excited – because I know there is such a need for talking therapies for the mental health issues. Good training!

We need well qualified and educated therapists and research based training is available  – not necessarily just in a classroom – but at home on your computers, tablets and phones – WHERE-EVER YOU LIVE!

So What about Marketing Me?

My own thing is internet marketing – fascinating stuff but changing all the time.  Lifetime learning is absolutely the word in marketing, and the tools today will be archived next week.  I exaggerate but the point is I am in the same boat.

I am learning all I can a marketing guy in America who is the best I have come across anywhere in the world.

Just think what I am saying. I had the choice to train with the best I could find – from anywhere in the world.

Now his training is done using all sorts of online communication tools and the people inside are insiders – chatting, sharing, helping, and so on.  The teaching is there, run by a guy whose personality, integrity, involvement are so great.   Everything I am learning there I want to bring forward so that our online presence can be as prominent as our classroom presence has been in the past.

So that is what we are up to.  Putting ourselves about so that you get to know us.

HOWEVER…!!

There is one black cloud – and I will write about that in a day or so.  I have to be a bit careful and I will check with Adam before I say my piece online.  But there are people who are against online learning!

YES THERE ARE!

I am wanting to shout – how unfair is that BUT I will hold my tongue for now.

So that is something to watch out for.

Do check out our online courses at – http://aecollegeofhypnosis.com