Emotions In January Has Affected Our Marketing In the Past
Since I have been involved with Adam Eason putting together self-hypnosis products I have noticed many things that have affected our marketing in January. I have to admit that I have always thought that marketing in January is different.
In fact January is such a STRANGE month that I have waited till the last week to set the promotion going for our new Membership area – Hypnosis For Streaming
So what is it with January
When planning this blog post I was looking for some quotes about January but instead came across a great blog from Halfords the bike company called ‘The Five Emotions Of January’.
Brief summary of Halfords Blog:
Ahhh January. You’re certainly not our most loved month. Reflecting on a good old knees up over the festive season brings a smile to your face, but then the crashing reality of getting back to work and tackling those new goals sets in. But alas! We are all riding the rollercoaster together, so buckle up and revel in the fact that you are not alone…
The emotions highlighted in the blog were:
- Week 1 Motivation – I will do etc
- Week 2 Mourning (no money, diets yuck, exercise etc)
- Week 3 Realisation (over thinking – I don’t get this)
- Week 4 Desperation (sell possessions)
- Week 5 Elation – PAY DAY!
Thanks – Lizzie at Halfords – good blog post.
This Year I Have Been Busy In January – Not Marketing The Usual Products…
Every year we run tweets and adverts about all the things you people out there want to achieve in the coming year. We know we have tools that can help make those things happen.
What does the New Year resolutions list look like? (Without looking I am sure you can guess.)
- Get fit,
- Improve Health – especially stopping any addictions, smoking, excess alcohol and so on
- Control weight and look good on the beach this summer
- Be motivated seek new opportunities for sucess
The problem is that although January comes in with a flash, bang, lets party!!
Then what happens – how does January work out?
Pretty murky outlook really: (some of this only applies to the northern hemisphere – but Australia has been rather hot)
- The days are short – dark
- The weather – well so no more
- The papers are full of Blue Monday – the most depressing day of the year – credit card bills are hitting the doormat
- No money until the end of the month
- Flu and colds
- Long waits in hospitals
Conclusion – What hope for our New Years Resolutions – might as well hit the bottle [a note here – I am only kidding].
My Marketing – Actually Not in Existence – Has Been Different This Year
This year I have had a different approach though. Forced upon me because I had other objectives.
I have been setting up a new approach to getting the Hypnosis For Download products out in a different way. The Hypnosis For Download online store and downloading of files will continue BUT most people will find this streaming approach easier and flexible.
The strategy is to make self-hypnosis products available from a membership area.
Hypnosis For Streaming Membership
Membership Option – Here is the logic / thinking / give it a go / honest reasons for the changes
[Here It Is In a Nutshell]
**We have a large number of products in the Hypnosis for Download website – a large resource / library of self help products.
** Members will be able to select a large range of combination of products that meet their specific needs.
**Videos about self-hypnosis skills and other psychological techniques available to all members
**Also we want to encourage members to invite others to join AND reward them for doing that.
**Personal, **Secure, **High Value, **Supportive Service **Online Income
**THAT’s THE AIM
More About the Membership Option
1. Make the Products Easily Available – I know – in fact I ABSOLUTELY know – that the Self-Hypnosis products we have can help so many of those New Year Resolutions. Easier. Faster. Permanently. By making the products available from any device using your login details your access is flexible, secure, mobile and private.
2. Teach How To Use:- Some of the videos and audios in the membership website are aimed at showing you all about self-hypnosis and other psychological skills. These are products that in the past were expensive to purchase and download. In the membership area they will be available to all members and help improve the use and effectiveness of the self-hypnosis products.
3. Personal Selection:- Members will be able to select and choose any combination of the library of self-hypnosis choices. Mix and Match hypnosis.!!
4. Ease of Access:– Having run the support desk for Hypnosis For Download, I can tell you first hand, that people have problems with large products and downloads and lose the files or computers crash with everything lost etc etc !!!! . SO … What we are doing now is putting digital products into secure storage areas and delivering them directly over the internet. Streamed delivery to any laptop, tablet, mobile phone using login details. Available anywhere in the world (as long as phone network or wifi etc.) The whole process will be simpler and cheaper to deliver when everything is in place.
5. Personal and Avoiding Embarrassment:- You may not think this is a big one, but it is. If you have an addiction or sexual issue that you want to overcome, and you know there are products out there to help you – it takes courage to actually order them. In the members area, all products of a personal nature are available to you. Nobody knows what self-hypnosis sessions you are using. They are available to all members.
6. Incredible Value:- We want people to be using these great products created by our Hypnotherapists. We are a business though and keen to make a living and what I really want to achieve is extensive delivery so that low cost is not an issue. We have to do the maths. All members joining now will definitely get the best deal. £7.50 per month.
7. Exclusive Affiliate Links:- The best marketing for any busy is word of mouth. There is a great opportunity for members to refer and the reward is great. You will get 50% commissions for members you refer. Your turn to do the maths. Two new referred members and you will have free membership as your monthly payment will be equal to your commissions. More members you have a monthly income.
8. Further Opportunities:- Not going into this just now but members who are interested in increasing affiliate income we will be talking to you.
9. Products For Non Members:– We will keep the Hypnosis For Download store open with the abilility to download products if that is what you prefer to do. BUT We have already started offering individual self-hypnosis session as streamed products using links the members area just for a specific product.
The Current State Of Play.
For two months now we have been uploading the many hundreds of audio and video files to a new encrypted secure area in Amazon Web Services.
We are at the point where there are about two thirds of the files in place.
All of the products that are currently available in our Hypnosis For Download online shop will be added within the next three weeks. We have concentrated first on the bigger programmes.
Last Week Of January
So here we are in the final week of January when it is probably the best time to reassess your New Years resolutions.
Why not try out a membership at Hypnosis For Streaming Membership area – where you will have a huge amount of Self Help resources.
DON’T FORGET – With a couple of referrals who become members you will have this massive library resource available for NOTHING. And you are in a place to make some money as well.
Elation at the end of January!!
Come join us – JUST £7.50 to join and check out.
If you have any questions please contact me at Support Desk