“Keith – I like imperfect. Every time someone exercises imperfect, it gives ‘permission’ to others to do the same. Imperfect action is better than perfect inaction.”
I had that really great message back from a lovely lady – Sarah – who is on our mailing list. How right she is.
Yesterday I sent out an e-mail which I had entitled ‘I am Surprised I am Sending This…’
AND here is the e-mail sent to our list announcing a new membership website:-
Hello Sarah – There Was A Time I Would Not Have Sent This E-mail – Let Me Explain…
Have you ever had a day where things haven’t gone right.
I think you have!
Well I have had a WEEK like that – nothing specific but – what NEXT!
It even went on into the weekend.
Adam is teaching his diploma students this weekend and my intention was to get an e-mail out to you good people on our mailing list, all about our Inner Circle membership website. This is very important to us and we want to spread the word.
On Friday morning Adam videoed an introduction to this new web page and we added some images to the video on Friday afternoon – Then we had to do something called rendering to make it compact to work on the web page.
I was checking things over Saturday only to find that the video rendering had not worked properly.
SO – We will have to sort the video out again during this coming week.
RATS!… Every day is important to me at my age.
So I sent a message to Adam to update him. I was not at all happy as I hate wasting time and I really wanted to get this promotional material out.
********* Overnight sleep *********
When I got up this morning and heard all sorts of information about Mental Health on the radio, TV and in the papers I had a total change of mind.
My thoughts were something like this:
- There is a desperate need for more talking therapists. We teach Hypnotherapy, CBT, NLP etc – we need to train MORE therapists.
- WHY am I dithering about putting out a page that is not perfect. Being perfect can slow you down – better to get things moving.
- Also it would be great to get some feedback. I want to know if I am I explaining the Inner Circle accurately and that the information is easily understood.
- Why not ASK for feedback? – YES that would be helpful.
- I finally thought I AM going to send a message today.
So that is what I am doing!
I wouldn’t have done this in the past – perfection was necessary – BUT – to hell with that now!
WE ARE OPEN FOR BUSINESS AND HAVE OUR FIRST INNER CIRCLE MEMBERS – AND WE WOULD LIKE YOU ON BOARD AS WELL.
There are two pages for you to check out.
The temporary web page that we have been using describing the Inner Circle Membership is at: http://www.adameasoninnercircle.com
And here is the NEW promotional page:
The Video is sort of working and you will hear all of the narration from Adam – but something went wrong as you will see http://training.aecollegeofhypnosis.uk/?page_id=12
If there is anything that is not clear on the web page do let me know. I would really appreciate that.
I hope I have a better week ahead and also wish you the same. I hope I will be hearing from you anyway – with feedback and hopefully as a new member.
The open rate of that message was good – click throughs to the website were good – and we got some new members. Furthermore I can e-mail again when the video has been sorted.
Thank you Sarah – Imperfect Action is Better Than Perfect Inaction!!!
Live Streaming Videos
“Live streaming videos” are now the norm. Yes the norm. Internet Marketers just have to do it. No excuses – just set up your phone – you don’t need a video camera – the phone quality is fine.
So what went wrong this morning.
From a quick look through my recent blogs you can see that I am a member of a very busy membership area. No sitting around in this training place – just keep up with the pace.
The ongoing challenge this month includes us making some live streaming videos. Very small challenge on the face of it (once you have decided what you are going to talk about) because this is real time – with no editing – just going for it.
The other point that had been made by David – the guy kicking us into action – is that it doesn’t need to be perfect. OK – that’s good.
Two minute video a piece of cake!!
Monday morning after a ridiculously restful weekend – shouldn’t take more than a few minutes then – so I thought.
Waggly camera was the first thing I wanted to prevent. No selfie stick so what could I do?.
Now in many ways my video camera would have been easier as I have a tripod for that – but NO!. That was not street cred. I have to be able to pull out my phone and GO!
I tried blue tack on the wall but I couldn’t get a position anywhere where the background didn’t look strange – or too dark – or giving me a strange angled look.
Then I realised I had a gadget in the motorhome that fits on the window to take the phone when using for navigation. Into the motorhome. Cars whizzing by – making a lot of noise – but that was fine – a bit of atmosphere. The director was at work – close shots – or far.
Then there was setting up Facebook Live for the first time. OK I made a few errors.
I set up the phone for it to be filmed privately. The recording started much quicker than I expected and I quickly realised that the sun (yes – it is March and we have the sun) was filling the bottom part of the picture. OK that’s a delete.
Set up again – BUT when started I saw that I had live visitors online watching the recording – I had not set up the private shooting this time – I said hello to my visitor – BUT that had to go because my flow had totally gone. Delete that one.
The next go was good. Looked fine – in fact I was really pleased with that one. Fluent, non-hesitant, in the groove. The disappointment was that it was actually no good at all. When I looked at it in facebook it was side on – although I had shot it in landscape mode – my phone was fixed in portrait. It looked very funny and I was almost tempted to keep it. Anyway after playing about for a while trying to find a way to rotate the video through 90 degrees – I decided I would have to shoot again.
Could I shoot it as well another time – no I got more tongue-tied and settled for well maybe recording six.
There is still a glitch in that. I was not aware of it at the time but when I played it back everything is right to left reversed. My hair parting is on the wrong side. I am ready to drive on the right hand side of the road, which is a problem here in the UK. So it stayed and is there on Facebook right now.
You are welcome to take a look as long as you are gentle on me. https://www.facebook.com/keithaw777/videos/10158284258780364/
So a good hour had passed me by to do a two minute job.
All is well I will have another go tomorrow – that will be alright – I will look like an expert
Talented Experts To Help You Succeed
It is vital to surround yourself with great talented experts to succeed. There’s a strong statement – and I mean it.
I have worked for years with Adam (hypno-geek) Eason – who is a talent and a leader in his field of clinical hypnotherapy.
On the marketing side of the business I have had various mentors along the way but none that compare with a team that I am going to introduce you to in this blog. David and Jen at NAMS.
Mind You BEWARE! – David and Jen and their talented expert friends – are keeping me up late at night.
At about 10pm yesterday evening – I started to listen to a really talented expert talking about using video streaming – (advice strength 10/10).
About 11pm I started listening to an incredibly successful (I mean multi-millionaire successful) marketing guy about putting blueprints, and funnels in place before wondering about traffic sources. (another 10/10 offering presentation).
I then started to listen to a third interview which I reluctantly had to pause because there were 90 minutes more to play. I wasn’t sleepy – but needs must.
So what am I up to?
Well I don’t really find it work to be honest. I thoroughly enjoy learning from masters of their craft. We have some big business targets this year and that is what I am chasing. Making it happen! But I need experienced help and advice.
I recognise the amount of work that David and his market training team have put into their membership website because I have had to build up massive amount of video, webinar, interviews that we have recorded and packaged in our own College of Hypnosis website.
We are taking our hypnotherapy business to a new level and marketing and affiliates are central to the plans.
We are looking for affiliates to join us – BUT unless you are an experienced affiliate already you will need to learn the trade – pre-selling, getting traffic, building mailing lists, targeting, social media etc.
YOU HAVE TO LEARN AND WORK
Now if YOU want to build a successful affiliate/passive income business – it is not easy. You will have work to do. You will have skills to learn. There will be experts you need to advise you. The rewards are enormous though if you take the action and learn the game.
SO WHERE ARE WE JUST NOW?
The image below is very basic and is ONLY about the marketing side of what I am up to. My blueprint which I will share with you soon will have all the funnels I am trying to develop.
My late night training – mentioned above – was all from NAMS (Novice To Advanced Marketing System) run by David Perdew and his daughter Jen. I thoroughly recommend that the affiliates for our evergreen hypnosis audios and videos get their marketing training with NAMS also.
The products and college courses need to be promoted by our well trained affiliates and we all WIN. We know the products sell well as we have been selling them ourselves for a few years. We also have courses that you can promote with large commissions.
So this is what I am after – adding a circle on this picture which is YOU – who joins me learning from the top internet marketers at NAMS promoting, products, courses and other affiliate projects.
Suggested marketing support for our affiliates – it is good enough for me – and I am fussy!
Let’s keep it simple. (SIMPLE is something I personally have to learn)
I am really keen that you get hold of me if:
- you want to learn more about hypnosis and being a hypnotherapist
- you are a hypnotherapist wanting – continuing professional development
- you are interested in hypnosis audio/video products
- hypnotherapist wanting promote business/practice. [NAMS]
- hypnotherapist want to sell our products from 50% commission upwards [NAMS]
- an affiliate wanting to sell our products [NAMS]
- an affiliate wanting to promote our courses. [NAMS]
- anyone wanting to learn internet marketing [NAMS]
WHAT I HAVE HERE IS A GIFT AND TRIAL OF
NAMS FOR 1 DOLLAR
Now here is a suggestion for all of you with NAMS at the end.
Solve The Biggest Issue You’re Struggling With In Your Online Business Today….FREE!
OK – this is a great opportunity for you to get some help from NAMS for your internet needs
You can go and select your main business online issue and get a some MP3 files to help you find some solutions.
AND – when you have made your choice and selected your gift of MP3 audio solutions.
THEN don’t go away because I want you to listen to David Perdew as he describes the MyNAMS Insiders Club.
It will cost you 1$ for for 14 Days where you can assess everything.
Once joined you will see that you have access to everything – all the training and a private Facebook Group.
I won’t even begin to describe the contents. The best thing to do is to log in to the myNAMS Insiders Club and watch the video ‘New Member Orientation’ where you will get a good tour of all of the areas of the website.
Over to David – Check Out NAMS
Go get your marketing gift and 14 Day trial membership. I will see you in the private Facebook Group.
Check Out NAMS
Hangout in my bedroom. What is that about? Funny story..
I can only categorise this blog under life – and perhaps I should add a section called bizarre. I just love it when things that are unexpected happen – life’s rich tapestry.
[I will make a blog post shortly about a training business in America where I am developing my marketing skills. So no details at the moment.]
However – here is my opening gambit and meeting with David and Jen who head up the business.
I love their approach so much and the way they operate and keep their organisation rolling and growing. There is a set routine and you know where you stand week by week. Every Thursday they have a Question and Answer session with their member-insiders. (It is annoying that their routine conflicted badly with my schedule of playing badminton in that hour – but I have sorted that now)
I was joining my first one of these Q&A sessions yesterday evening. I had so much I wanted to observe. I had already found out that David’s team are using ‘Webinar Jam‘ and ‘Zoom‘ which are hangout/webinar software programs that I wanted to know more about. I knew they also use ‘Infusionsoft’ software and I am wondering whether to move my list from Aweber. I knew they were going to be talking about a dynamic quiz software etc.
So much to look forward to and just sit down and observe and learn.
So the time of the hangout/webinar or whatever you want to call it approached and it was six o’clock in the evening here in the UK. There was bedlam down stairs with my family coming and going – so I went up to my bedroom – set my pillows up – lolled on my bed – nice and comfortable and logged in for the first time to Zoom.
All was good and I could see my little picture at the top as an attendee. Zoom looked pretty cool – but I didn’t want to sit there (or rather loll there) in front of David and Jen the presenters and all the other insiders who I had not met before.
So I clicked on my picture and there was a small menu, and one of the options was ‘Hide’. Good – thought I and clicked that link. There I was safe and sound – I can do what I like and enjoy the session.
It got dark and I had to turn the light on behind me – which was probably good. Why do I mention that?
Well – David started talking to attendees – and still I just observed and listened taking in every word from other insiders.
Then SHOCK – David said and ‘Hello Keith I have unmuted you’ Not sure of the exact words – but that was enough. What!!!
I had been on show, doing goodness knows what, for one hour in front of all of those people.
I had a thousand and one questions – but to say I was unprepared hardly describes it. I waffled on about goodness knows what. I am actually dreading seeing the recording and my comments.
I have been at the internet for ever – I put up my first website in 1994 when it was in its infancy (a story for another day) The internet still surprises me every day. Why don’t I ever learn.
I will put an elastoplast over my laptop camera in future when I don’t want to be seen.
To all the insiders that were there. ‘HELLO – Keith has arrived’.
What fun it is getting to grips with an online hypnotherapy mindset and putting classroom personality into courses. Adam Eason has been teaching his hypnotherapy course for many years and he has actually trained many who have traveled many miles and at great expense to train with him. The fact of the matter though is that most people can not do that or afford it.
SO – Time for change!
We are moving what a lot of us here in Bournemouth, UK are used to – classroom training – onto an online version. We will still have classroom courses and seminars BUT the majority of our CPD training will be online.
So for some time – a couple of years – we have been preparing an alternative approach. Many hours of videoing the classroom course – many many MANY hours. That is all done and now we are in the early days of getting the message out there. Where ever you live in the world you can join us and train with Adam and his team.
A new set of skills for Adam to grapple with – more interactivity online! That is what I am after and what Adam is taking on so admirably.
It was great to see Adam Eason on Facebook Live – the spontaneity of it all – the fun – the wiggly camera – (we have to get a selfie tripod there etc.) But as a marketing man, why it pleased me, was that I know that this online engagement is just what we need to move and expose the personality of Adam – a characteristic charm that is so powerful in the classroom. [He will blush when he reads this!]
Online Hypnotherapy Training.
The point is that those of you that have had the pleasure of attending hypnotherapy courses, seminars and workshops here with Adam will testify that the training is full on with the ultimate goal of sending out highly qualified, evidence based critical thinking hypnotherapists. BUT it is done with excitement, passion and fun with a great trainer whose personality and trust you don’t forget.
This morning I have been e-mailing a guy (lets call him LA) in America about joining one of Adam’s Continuing Professional Development (CPD) programs. LA originally trained with two well known Hypnotherapists who I know Adam has a professional relationship with. What an exciting person to have training with us. Adam will be delighted to work with him. We all learn from each other worldwide.
Why not? Inclusive online training – and not Geo-located classrooms – are where anybody can access the courses with no additional traveling and accommodation costs. And the choice of trainer is down to who you like. The quality of the training, the testimonials given, the value of the training, the content of the course, the qualifications available etc can all be considered. You are not restricted to some silly training down the road in a classroom just because it is close to you.
Furthermore – anyone joining the courses will have access to other students all over the world and they can get together to practice skills etc. That is an eye opening thought.
I tell you I am really excited – because I know there is such a need for talking therapies for the mental health issues. Good training!
We need well qualified and educated therapists and research based training is available – not necessarily just in a classroom – but at home on your computers, tablets and phones – WHERE-EVER YOU LIVE!
So What about Marketing Me?
My own thing is internet marketing – fascinating stuff but changing all the time. Lifetime learning is absolutely the word in marketing, and the tools today will be archived next week. I exaggerate but the point is I am in the same boat.
I am learning all I can a marketing guy in America who is the best I have come across anywhere in the world.
Just think what I am saying. I had the choice to train with the best I could find – from anywhere in the world.
Now his training is done using all sorts of online communication tools and the people inside are insiders – chatting, sharing, helping, and so on. The teaching is there, run by a guy whose personality, integrity, involvement are so great. Everything I am learning there I want to bring forward so that our online presence can be as prominent as our classroom presence has been in the past.
So that is what we are up to. Putting ourselves about so that you get to know us.
There is one black cloud – and I will write about that in a day or so. I have to be a bit careful and I will check with Adam before I say my piece online. But there are people who are against online learning!
YES THERE ARE!
I am wanting to shout – how unfair is that BUT I will hold my tongue for now.
So that is something to watch out for.
Do check out our online courses at – http://aecollegeofhypnosis.com