14 May, 2008
I had a bad day yesterday simply because I didn’t read the question carefully… and it’s all a bit bizarre.
It’s exam season here in the UK. Nearly every morning as the young people (I’m not allowed to call them kids any more) of our household leave for school I repeat “Read the questions carefully…”. I am joined in this ritual with thousands of other parents and teachers“Read the questions carefully”.
As an on-line merchant I find myself sometimes quite exasperated when I am answering yet another query about a product or process of purchasing that is spelt out in some deliberate and careful detail on the website.
It is a fact that in general people do not read things carefully.
Add me to the list as I have made a ‘faux pas’ which led to a rather weird day yesterday. It is in fact a bit of a bizarre one which I haven’t totally unravelled yet. Read the rest of this entry »
12 May, 2008
For a few years now internet marketers have been able to not care too much about their own personal appearance or the sound of their voice. As long as there was one presentable photo (often taken years ago 
) the words on the site were all that mattered.
Things have changed in the last few months though and the increasing need to use audio and video on websites mean that internet marketers have to consider their visual and oral appeal if they are going to use these powerful tools.
I went to a website of a guy (I won’t name him for fairly obvious reasons) who I have learned so much from over the years. For the first time I heard his voice. I just couldn’t believe what I was listening to - his accent was aweful and delivery was dull, flat and totally uninspiring. If I had not known better I would have left the site in a flash. Read the rest of this entry »
9 May, 2008
I haven’t mentioned it for some time now - so here really as some assurance to you all I am still using my stepper for 40 minutes most days (3000 steps). I know you were concerned that I had lapsed back to my sedentary ways.
No - in fact I am just about to wear out my second exercise machine. The kit is just not man enough - can’t you just feel the smirk - I am going to have to source a more robust machine.
What I hadn’t realised was the addictive nature of all this. Yes me - addicted on a fitness regime - unbelievable. Read the rest of this entry »
content rss
